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You will be responsible for managing and expanding the company's affiliate network to drive player acquisition and revenue. This includes negotiating commercial terms, monitoring performance metrics, and identifying new traffic sources across European and LATAM markets.
Execute and optimize performance marketing campaigns on Meta and Snapchat across multiple funnels to drive measurable growth. Collaborate with creative teams to test, iterate, and scale top-performing ad concepts while monitoring performance metrics daily.
The Growth Manager will lead the end-to-end CRO process, from research and hypothesis development to testing and analysis. They are responsible for translating hypotheses into technical requirements for engineers and maintaining the experimentation backlog.
Develop and execute SEO strategies to protect the brand and acquire high-volume keywords within the iGaming niche. This includes performing technical audits, managing backlink campaigns, and optimizing WordPress-based websites for better SERP performance.
The role involves supporting the SEO team through keyword research, planning, and content optimization. Responsibilities also include metadata optimization and translating keywords between English and Albanian.
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