Build and maintain accurate B2B prospect lists and CRM records, and execute multichannel lead generation campaigns across email and direct mail. Coordinate stakeholders, timelines, follow-up workflows, and campaign reporting to improve outreach performance and support marketing-to-sales handoffs.
This is a remote position.
Our client is looking for a Lead gen manager/associate to drive their B2B lead generation efforts and manage end-to-end marketing campaign execution. They are a B2B supply chain solutions and business development firm that partners with manufacturers to help them enter and expand within new markets.
This position suits a proactive, collaborative professional who thrives on both strategic campaign project management and hands-on execution. The ideal professional is comfortable leading weekly stakeholder conversations, keeping cross-functional tasks on schedule, and maintaining clean, actionable CRM data as the marketing strategy evolves.
Responsibilities
Build targeted contact lists for prospective companies, including trade show exhibitors, utilizing LinkedIn and Seamless AI to pinpoint key decision-makers
Scrub and verify prospect lists to ensure high data accuracy before importing contacts into HubSpot
Maintain data hygiene across the CRM database by auditing and updating contact and company records
Support the execution of multi-channel lead generation campaigns, including cold email outreach and physical marketing boxes
Track campaign performance metrics and compile clear reporting on outreach results and pipeline impact
Partner with key stakeholders to define campaign objectives, target audiences, and execution roadmaps
Lead weekly stakeholder meetings, drive the campaign action item list, and manage project timelines to keep all initiatives on track
Segment prospect lists by industry vertical, company profile, and buyer persona to tailor outreach messaging
Coordinate follow-up workflows and lead handoff processes between marketing and sales teams
Monitor email deliverability, open rates, and response trends to optimize ongoing outbound sequences
Requirements
High proficiency in spoken and written English
Experience working with manufacturers
Strong communication skills with a collaborative, friendly, and proactive approach
Comfort speaking up and pushing back constructively when deadlines slip to keep projects moving
Flexibility to handle both the project management and hands-on execution sides of the role
Qualifications
Experience in the automotive or another industrial sector is preferred
Experience using Seamless AI for B2B contact research and list building is a plus
Experience sourcing prospects via LinkedIn is a plus
Experience managing contact imports, data hygiene, and campaigns in HubSpot is a plus
Proficiency with the Microsoft Suite is a plus
Experience leveraging internal tools and AI tools to support marketing workflows is a plus
Familiarity with B2B cold email outreach and direct mail or dimensional marketing campaigns is a plus
Experience with project management tools such as Asana, Monday.com, or Trello is a plus
Benefits
Full-time position
100% remote
Flexible schedule operating Monday to Friday, 9:00 AM to 5:00 PM Eastern Time (starting a couple of hours later with workday overlap in Eastern Time is acceptable)
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”