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Marketing Lead Generation Manager

Posted an hour ago
Worldwide
2-5 years experience
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AI Summary

Build and maintain accurate B2B prospect lists and CRM records, and execute multichannel lead generation campaigns across email and direct mail. Coordinate stakeholders, timelines, follow-up workflows, and campaign reporting to improve outreach performance and support marketing-to-sales handoffs.

This is a remote position.

Our client is looking for a Lead gen manager/associate to drive their B2B lead generation efforts and manage end-to-end marketing campaign execution. They are a B2B supply chain solutions and business development firm that partners with manufacturers to help them enter and expand within new markets.

This position suits a proactive, collaborative professional who thrives on both strategic campaign project management and hands-on execution. The ideal professional is comfortable leading weekly stakeholder conversations, keeping cross-functional tasks on schedule, and maintaining clean, actionable CRM data as the marketing strategy evolves.

Responsibilities

  • Build targeted contact lists for prospective companies, including trade show exhibitors, utilizing LinkedIn and Seamless AI to pinpoint key decision-makers
  • Scrub and verify prospect lists to ensure high data accuracy before importing contacts into HubSpot
  • Maintain data hygiene across the CRM database by auditing and updating contact and company records
  • Support the execution of multi-channel lead generation campaigns, including cold email outreach and physical marketing boxes
  • Track campaign performance metrics and compile clear reporting on outreach results and pipeline impact
  • Partner with key stakeholders to define campaign objectives, target audiences, and execution roadmaps
  • Lead weekly stakeholder meetings, drive the campaign action item list, and manage project timelines to keep all initiatives on track
  • Segment prospect lists by industry vertical, company profile, and buyer persona to tailor outreach messaging
  • Coordinate follow-up workflows and lead handoff processes between marketing and sales teams
  • Monitor email deliverability, open rates, and response trends to optimize ongoing outbound sequences

Requirements

  • High proficiency in spoken and written English
  • Experience working with manufacturers
  • Strong communication skills with a collaborative, friendly, and proactive approach
  • Comfort speaking up and pushing back constructively when deadlines slip to keep projects moving
  • Flexibility to handle both the project management and hands-on execution sides of the role

Qualifications

  • Experience in the automotive or another industrial sector is preferred
  • Experience using Seamless AI for B2B contact research and list building is a plus
  • Experience sourcing prospects via LinkedIn is a plus
  • Experience managing contact imports, data hygiene, and campaigns in HubSpot is a plus
  • Proficiency with the Microsoft Suite is a plus
  • Experience leveraging internal tools and AI tools to support marketing workflows is a plus
  • Familiarity with B2B cold email outreach and direct mail or dimensional marketing campaigns is a plus
  • Experience with project management tools such as Asana, Monday.com, or Trello is a plus

Benefits

  • Full-time position
  • 100% remote
  • Flexible schedule operating Monday to Friday, 9:00 AM to 5:00 PM Eastern Time (starting a couple of hours later with workday overlap in Eastern Time is acceptable)

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