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PPC Specialist

Posted an hour ago
Worldwide
2-5 years experience
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AI Summary

The PPC Specialist will manage, monitor, and optimize paid search campaigns across multiple client accounts to improve performance metrics. They will also handle keyword research, ad copy testing, and provide clear performance reports to clients.

Our client is looking for a PPC Specialist to manage paid advertising campaigns for a digital marketing agency serving multiple clients. The role suits a hands-on, analytical and organized professional who can balance several accounts while delivering measurable performance improvements. The position is full time.

Responsibilities

  • Build, launch, monitor and optimize paid search campaigns, mainly in Google Ads.
  • Manage several client accounts, including budgets, bidding strategies, audiences and conversion goals.
  • Carry out keyword research, write and test ad copy, and refine campaign structures.
  • Analyze performance with metrics such as CPA, ROAS, CTR and conversion rate.
  • Set up, validate and troubleshoot conversion tracking and reporting.
  • Identify landing-page improvements and coordinate with creative and web teams.
  • Prepare clear client-facing performance reports and recommendations.
  • Communicate proactively with internal team members about priorities, results and blockers.

Requirements

  • Demonstrated experience managing PPC campaigns for multiple clients, ideally in an agency setting.
  • Strong working knowledge of Google Ads, Google Analytics 4 and conversion tracking.
  • Ability to interpret campaign data and make practical optimization decisions.

Qualifications

  • Excellent organization and attention to detail, with the ability to manage competing deadlines.
  • Strong written and spoken English for collaboration and reporting.
  • Based in Latin America, with reliable internet access.

Soft skills

  • Organized, and able to manage competing deadlines.
  • Analytical and hands-on in day-to-day optimization.
  • Proactive communication with team members and clients.

Benefits

Full-time, 100% remote role for candidates based in Latin America. Benefits will be discussed during the hiring process.

This is a remote position.

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