The consultant will own the marketing operations backbone, managing client go-to-market systems, campaign attribution, and lifecycle journeys. They will drive strategic conversations and ensure seamless data flow and handoffs between marketing, business development, and sales teams.
The role involves owning and maintaining the data infrastructure for revenue analytics, which includes designing and managing data warehouse structures, performance, and access controls. Key tasks also cover building and maintaining ETL/ELT pipelines from various revenue systems and structuring warehouse schemas to support analytics and reporting.
The primary responsibilities involve owning the analytics and visualization layer by designing and maintaining semantic layers, reporting models in BI tools like Looker or Tableau, and defining standardized metrics. This role also includes designing, building, and optimizing executive and operational dashboards for revenue teams, ensuring consistency and performance.
