321 the Agency

The Senior Publisher Manager is responsible for recruiting and onboarding high-quality publishers to scale lead and call supply across Home Services and Insurance verticals. They will manage day-to-day relationships, negotiate commercial terms, and optimize publisher performance through data analysis.

The Director of Social Media will lead the agency's social media department by setting strategic direction, managing the team, and ensuring client social presence drives business impact. They will oversee content frameworks, platform trends, and cross-functional collaboration to integrate social media into the broader marketing stack.

Develop and execute a business development strategy to acquire new client partnerships across target verticals including home services, legal, and healthcare. Manage the full sales cycle from prospecting and discovery to proposal, negotiation, and contract closure.

The role involves serving as the strategic lead for organic social media across client accounts, primarily in insurance and business services, developing comprehensive content strategies aligned with business objectives. Responsibilities include managing editorial calendars, overseeing day-to-day execution of social media programs, and leveraging AI tools for content scaling and performance optimization.

The specialist will act as the client's voice across social media platforms, focusing on daily community management, authentic engagement, and fostering brand loyalty through timely interactions. Key duties include monitoring channels, responding to audiences, managing online reputation, and supporting influencer marketing initiatives like creator research and partnership coordination.

The CRM Specialist will lead the setup, configuration, and optimization of CRM systems, designing comprehensive sales funnels, segmentation strategies, and automated workflows for clients. They will also build and manage multi-touch marketing campaigns, including email and SMS, while ensuring seamless data flow through third-party integrations.

This role involves leading the strategic development and hands-on execution of paid digital media campaigns, specializing in the insurance and business services sectors, focusing on full-funnel optimization from awareness to policy binding and retention. The manager will also own the agency's paid media philosophy, pioneer innovative performance marketing approaches, and mentor digital specialists.

This role involves serving as the senior strategic leader for insurance-focused client accounts, owning high-level client relationships and performance outcomes while leveraging digital marketing expertise across paid campaigns and CRM initiatives. The strategist will drive business success by developing sophisticated digital marketing strategies tailored to the complexities of home and auto insurance consumer behavior and regulatory needs.