You will collaborate with the Principal CRM Strategist to develop and execute data-driven CRM strategies that align with client KPIs and ROI goals. Additionally, you will translate complex frameworks into actionable plans and lead strategy sessions to drive long-term client success.
You will lead the execution of CRM initiatives within the Braze platform, configuring campaigns across multiple channels like email, SMS, and push notifications. Additionally, you will partner with clients to translate strategies into impactful initiatives while managing datasets to optimize performance.
You will rebuild and optimize email templates and reusable messaging components within Braze to support a major platform migration. This involves collaborating with marketing and engineering teams to ensure high-fidelity, scalable, and defect-free CRM communications.
You will be responsible for harmonizing customer data across systems and managing data pipelines to ensure consistency and accuracy. Additionally, you will collaborate with marketing and product teams to optimize customer engagement strategies using platforms like Braze.
Design and maintain scalable batch and near real-time data pipelines in Databricks to support customer engagement and audience activation. Collaborate within an Agile team to build unified customer profiles and ensure data quality, governance, and compliance.
You will build and maintain automated testing frameworks to ensure the quality, reliability, and integrity of customer data ecosystems. This involves collaborating with data and engineering teams to validate pipelines, API integrations, and audience activation across various platforms.
You will bridge the gap between business objectives and technical delivery by translating complex requirements into actionable solutions for CRM and data teams. You will also lead stakeholder workshops, manage backlogs, and ensure alignment between technical feasibility and business outcomes.
You will lead the execution and optimization of multi-channel CRM campaigns using Braze to drive meaningful customer experiences. Additionally, you will collaborate with strategists and clients to translate business objectives into effective, data-driven engagement solutions.
Drive new business growth in the US market by managing the full sales cycle from prospecting to closing. Build relationships with enterprise stakeholders to deliver customer engagement and data solutions using Braze and Snowflake.
Lead and support a team of up to 10 CRM Consultants to deliver high-quality campaigns and initiatives. Manage the end-to-end execution of CRM strategies within the Braze platform while partnering with clients to achieve their goals.
Design and optimize Snowflake data models and pipelines to power CRM, personalization, and audience activation. Collaborate with cross-functional teams to build customer 360 views and ensure data quality and scalability.
The primary focus will be rebuilding and optimizing email templates and reusable messaging components within Braze for an insurance client's platform merger and migration. This involves building scalable, modular template frameworks and implementing dynamic content using structured data inputs.
