InMarket

Drive revenue growth by prospecting and qualifying new business opportunities across agencies, trading desks, and brands. Educate clients on InMarket's audience, identity, and measurement solutions while managing RFPs and strategic sales materials.

The Sales Director will drive the go-to-market strategy within the programmatic advertising ecosystem by building relationships with agencies, trading desks, and direct brands. They are tasked with expanding market presence and educating senior marketers on the value of data and self-serve offerings.

Identify and pitch new strategic revenue opportunities and lead ambiguous 'special projects' to create scalable growth channels. Collaborate with product and sales leadership to shape go-to-market motions and translate complex adtech capabilities into commercial narratives.

The Manager, GTM Marketing - Audiences will own the Go-To-Market Marketing Strategy for Audiences, developing and executing plans aligned with revenue goals, clarifying positioning, and ensuring message consistency across all channels. This role also involves leading commercialization efforts, managing launch execution for updates, driving demand alignment, and coordinating execution across various marketing and sales functions.

This role owns the end-to-end Go-to-Market (GTM) marketing strategy for the Measurement business, translating business objectives into clear execution plans, positioning, and commercialization strategies. The Director will partner deeply with the GM and Sales leadership to drive pipeline generation, enablement, and ensure marketing acts as a growth engine aligned to revenue outcomes.