Sr. Manager, eCommerce, Direct-to-Consumer (DTC)
Own OLIPOP’s DTC P&L and growth strategy across its ecommerce site, including merchandising, customer acquisition, conversion, retention, subscriptions, fulfillment, CRM, loyalty, affiliate, and social commerce programs. Lead cross-functional initiatives, manage a direct report and vendors, use data and experimentation to improve customer lifetime value, and communicate performance and recommendations to senior leadership.