Lead the paid advertising department by setting quality standards, developing team capabilities, coaching staff, and managing capacity and operational effectiveness. Drive experimentation, solve complex advertising challenges, improve scalable processes, and ensure successful strategies and knowledge are consistently adopted across the department.
Build, update, and optimize advertising campaigns according to approved strategies, ensuring accurate implementation, quality, and timely execution. Monitor account health and performance, identify trends or issues, and communicate observations, updates, and opportunities to the Ads Strategist and CSM.
Prepare, verify, and update data from multiple sources, maintain dashboards, and produce standardized and ad hoc reports within required timelines. Analyze campaign and advertising performance, share actionable insights, coordinate reporting requirements with internal teams, and follow documented processes and service-level agreements.
The Data Engineer designs, builds, and maintains scalable data infrastructure and ETL pipelines to support digital marketing strategies. They ensure data integrity and quality while collaborating with cross-functional teams to prepare data for dashboards and reporting.
Lead the SEO function and team, setting strategy and overseeing training, quality, reporting, processes, and performance for automotive dealership clients. Collaborate with client success, project management, technology, analytics, and other teams to improve SEO outcomes, tools, and service delivery.
