Bonafide

Lead the retail presence of Women's Health brands by developing annual marketing plans and managing the in-store and digital shelf experience. Act as the primary liaison between Sales, Marketing, and Operations to execute retail launches and optimize performance using POS data.

Lead sales analytics and reporting to support the growth and effectiveness of the healthcare professional sales team. Responsibilities include forecasting, territory optimization, incentive compensation design, and managing performance dashboards via Looker.

Lead measurement and analysis across DTC, Amazon, and retail media channels to drive growth and efficiency. Translate complex data into actionable insights and maintain dashboards tracking KPIs like ROAS, CAC, and LTV.

The role owns measurement and analysis across the customer lifecycle, focusing on cohort analysis, lifetime value, and churn. It involves translating complex data into actionable insights to inform CRM and retention strategies.