The Senior Manager of Demand Generation will own and build a predictable, scalable growth engine by managing integrated campaigns across paid media, ABM, and lifecycle channels. They will partner with Sales and Marketing Operations to optimize lead quality, funnel conversion, and revenue contribution.
The Account Manager will serve as the primary post-sale contact for employers, focusing on client retention and identifying expansion opportunities within existing accounts. They will also facilitate training sessions and collaborate with internal teams to optimize the employer customer experience.
The Account Manager will own client retention and minimize churn by ensuring customers realize the value of the platform. They will also proactively identify expansion opportunities and facilitate strategic interactions to maintain strong client engagement.
The role focuses on growing and maintaining partnerships with higher education administrators to expand the 12twenty platform's impact. Responsibilities include conducting platform demonstrations, negotiating contracts, and collaborating with internal teams to align product features with institutional needs.
