Business Development Manager (Liverpool)

About Fresha

Fresha is the leading AI-powered operating system for the global beauty and wellness industry, giving businesses everything they need to run smarter, grow faster and build stronger client relationships.

In May 2026, Fresha secured an $80M growth investment from KKR at a valuation of $1B, officially reaching unicorn status and bringing total funding raised to $285M. Already profitable, Fresha is using this investment to accelerate global expansion and drive the next generation of AI and product innovation.

Today, Fresha operates at global scale, with offices across Europe, North America, the Middle East and Asia Pacific. Our platform is trusted by 130,000+ beauty and wellness businesses across 120 countries, with more than 1.5 billion appointments booked to date.

Our mission is simple: help beauty and wellness businesses grow by giving them the technology they need to attract clients, manage their operations and run their business in one place.

We’re continuing to scale rapidly across markets, teams and products, making this an exciting time to join us.

Role Overview:

Business Development Manager | Liverpool, UK | Field-based / Remote | Competitive Salary + Commission

As a Business Development Manager in our UK Field Sales Team, you’ll play a key role in driving Fresha’s expansion across the Liverpool region. Reporting directly to the Business Development Team Lead, you will be 100% focused on identifying, prospecting, and bringing on new business partners to accelerate our commercial growth.

From cold outreach and product demos to negotiating and closing deals, you’ll serve as the face of Fresha to potential partners, helping local salon owners and wellness professionals transform their operations with our all-in-one platform.

This is an exciting opportunity for a ambitious sales professional who thrives in a fast-paced, high-growth environment, enjoys working autonomously, and wants to make a tangible impact from day one.

What You'll Do:

• Sales Targets & KPIs: Consistently achieve and exceed sales targets by driving new merchant acquisition across Liverpool and surrounding areas.

• Direct Outreach: Conduct targeted multi-touch outreach via phone, email, social media, and in-person visits to connect with key decision-makers.

• Full-Cycle Selling: Manage the complete sales process from initial lead generation and prospecting to product demos, negotiation, and closing.

• Product Demos: Present, promote, and demonstrate Fresha’s software and fintech solutions tailored to prospective partners' unique business needs.

• Value & Needs Analysis: Perform cost-benefit and needs analysis with potential partners to align our software capabilities with their commercial goals.

• Cross-Functional Collaboration: Work closely with onboardings, product, and account management teams to ensure a seamless transition and partner experience.

• Market Insights: Act as the eyes and ears on the ground, gathering feedback on industry trends, local competitors, and partner needs to inform strategy.

• Commercial Partnering: Serve as the primary commercial point of contact for new partners as they join the Fresha ecosystem.

What We're Looking For:

• Sales Experience: Minimum 1+ years of solid B2B sales experience with a proven track record of consistently hitting or exceeding targets.

• Industry Exposure: Background selling SaaS, online marketplaces, payment platforms, or fintech solutions is highly desirable.

• Hunter Mindset: A true hunter and relationship builder who enjoys prospecting, cold outreach, and closing new business.

• Organisation & Autonomy: Highly organised with strong time management skills; able to multitask, prioritise, and work independently in the field.

• Curiosity & Passion: Naturally curious, eager to learn continuously, and passionate about tech and partner success.

• Language Skills: Fluency in English; additional language skills are a strong plus.

• Beauty & Wellness Interest: Prior experience in or a strong passion for the beauty, wellness, and self-care industry.

Your Opportunity at Fresha:

• Earn What You Deliver: A competitive compensation structure with uncapped commission. High performance is directly rewarded.

• Own Your Impact: Take full ownership of the Liverpool market, driving real revenue growth and expanding our UK footprint.

• Grow Fast: Clear career progression paths with opportunities to step into senior BD, leadership, or international sales roles as Fresha expands.

• High-Impact Ecosystem: Sell a world-class, market-leading product that genuinely helps independent business owners grow and thrive.

• Collaborative Culture: Work closely with supportive sales leadership and a high-performing global commercial team.

• Flexibility & Autonomy: Enjoy the freedom and trust to manage your own territory, calendar, and sales pipeline.

• High Performance Culture: We move quickly, raise the bar, and celebrate team and individual wins.

Inclusive Workforce

At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.

We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.

We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristic in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.