Sales Development Representative

About Phorest

Phorest powers 11,000 hair and beauty salons using our software across the globe. Our aim is to capture 25% of the market globally – that’s one million salons and a billion-dollar company.

We are growing and would like to add a new member to our team. You will join a group of highly motivated individuals, to help us grow Phorest faster.

The Opportunity

The Sales Development Representative is the engine of the sales pipeline, responsible for generating qualified sales opportunities across the Sales and Partnerships teams. The primary focus of the role is on prospecting—conducting research, executing strategic outreach (calls, emails, social), following up on opportunities and expertly qualifying leads. This role requires resilience, a strong communication focus, and a direct impact on the company's regional revenue growth.

What You'll Do

Pipeline Generation & Prospecting:

• Execute targeted prospecting campaigns (cold calling, email, social selling) to generate new sales leads.

• Conduct market research to identify and profile ideal customer targets (e.g., premium salons, key competitors).

• Qualify inbound leads efficiently to determine suitability and readiness for a sales demonstration.

• Engage with prospective clients arriving through inbound marketing channels and schedule discovery calls for the inbound sales team.

• Follow up on opportunities generated at trade shows and industry events

• Compile lists of recent sales opportunities to call and re-engage prior to industry events and trade shows attended by the Phorest team.

• Book and secure high-quality meetings/demonstrations for the Account Executive team.

• Support events and outbound activities to ensure key prospects are identified for the Account Executive team.

• Attend regional industry events, trade shows, and forums to network, identify prospects, and generate new, high-quality sales leads.

• Follow-up on and research closed-lost opportunities.

Process & Tools Management

• Maintain accurate and detailed records of all prospecting activities and interactions in the CRM (e.g., Salesforce).

• Utilise sales engagement tools (e.g., Outreach) to manage sequences and optimise outreach cadence.

• Collaborate with Marketing to refine messaging, optimise lead quality, and provide feedback on campaign effectiveness.

Skills Development

• Continuously develop sales skills in cold-calling, objection handling, and value articulation.

• Stay current with industry trends and product updates to engage prospects effectively.

Deliverables

• Qualified Opportunity (QO) Target: Consistent achievement of monthly targets for setting qualified sales meetings/opportunities

• Pipeline Contribution: Measurable contribution to the overall sales pipeline value (ARR).

• Activity Metrics: Achievement of daily/weekly metrics for calls, emails, and connected conversations.

• Conversion Rate: High conversion rate from initial touchpoint to booked demonstration/meeting.

• CRM Hygiene: Accurate, up-to-date, and timely logging of all lead data and activities in the CRM.

Who You Are

• Sales/Lead Generation Experience: 0–2 years of experience in sales, telemarketing, or B2B lead generation.

• Communication: Proven ability to communicate clearly and confidently over the phone and in writing.

• Tools Proficiency: Familiarity with CRM (Salesforce) and sales engagement software (e.g., Outreach).

• Market Research: Basic proficiency in conducting online research to build prospect lists.

• Experience working in the hair/Beauty industry is a plus.

• Resilience: Ability to handle rejection and maintain a positive attitude in a high-volume environment.

• Growth Mindset: Eagerness to learn sales processes, tools, and the target market quickly.

• Hunter Mentality: A self-starter who loves the thrill of the chase, proactively prospecting and creating new business opportunities rather than waiting for them to arrive

• Organisation & Focus: Highly organised and disciplined in executing daily activity targets and managing time effectively.

• Collaboration: Strong ability to partner with Account Executives for seamless meeting handovers.

Benefits

🧘 Your wellbeing is important to us - we provide 2 Wellness Days, and an employee assistance program.

💰 As part of our Financial Wellbeing, we provide competitive Compensation, and an Employee Share Purchase Scheme.

🦸‍♀️ We support the women who work in Phorest by offering 2 weeks leave for Fertility Treatment, Pregnancy Loss and Menopause.

🍼 We care for your family and provide Enhanced Maternity and Paternity Benefits. 

🌳 We grow our own timber! We provide a great learning environment and extensive development opportunities. We run development programs and provide access to many online resources including LinkedIn learning.

🏠Moving house? Phorest employees get 3 moving days.

Phorest is an equal opportunity employer. For this position, flexi-time and working from home is possible. We are also open to remote work. Get in touch to ask for more information or to chat about your future with Phorest!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.