The Head of Performance Marketing will build and scale the performance function, overseeing strategy, traffic sources, and team operations. They are responsible for managing budgets, optimizing funnel economics, and ensuring cross-functional alignment to drive predictable revenue growth.
You will be responsible for generating and testing creative hypotheses for paid channels to drive high-quality user acquisition. This involves collaborating with performance marketers to analyze metrics, iterate on ad creatives, and monitor competitor trends.
Define the product vision and strategy while managing the end-to-end delivery of features from discovery to launch. Focus on optimizing the full product funnel to drive MRR, LTV, and overall growth for subscription-based consumer products.
Source, qualify, and negotiate commercial terms with new partners in the Home Improvement vertical to drive scalable growth. Manage the end-to-end partner lifecycle from onboarding and technical integration to performance optimization and revenue forecasting.
Act as a strategic partner to business leaders to drive organizational growth through workforce planning and performance management. Own the end-to-end employee lifecycle and optimize HR processes for scalability and efficiency.
Develop and maintain scalable backend services using Python and FastAPI while building frontend applications with Angular. Collaborate with cross-functional teams to integrate AI services and advertising platforms into an AdTech platform.
The role involves planning and managing paid search campaigns across Google and Bing to drive high-quality leads for home improvement services. Key duties include optimizing campaign economics, managing budgets, and reporting on downstream conversion metrics.
Manage the full marketing analytics cycle to scale paid acquisition and optimize LTV, CAC, and ROAS. Develop data flows and dashboards to evaluate creative performance and automate revenue attribution across channels.
