The Home Care Account Manager supports the onboarding and operational performance of home care partners delivering services under the CMS GUIDE Model. This includes managing day-to-day relationships, tracking performance metrics, and ensuring compliance with documentation and reporting requirements.
Design and own the end-to-end data architecture, including secure landing zones, ingestion pipelines, and a curated analytics layer. Partner with stakeholders to define data contracts and ensure data quality and governance within a HIPAA-regulated environment.
Lead the end-to-end consumer acquisition engine by managing paid media, funnel optimization, and lifecycle marketing to enroll caregivers. Accountable for CAC, enrollment velocity, and the development of a scalable digital acquisition function from the ground up.
Develop and maintain caregiver-facing iOS and Android applications using Flutter and Dart. Manage the full mobile release lifecycle and integrate with Go and PostgreSQL-backed APIs while ensuring PHI security.
The Director of Marketing will build and lead Ceresti's marketing function, focusing on brand positioning and demand generation for B2B and DTC channels. They will oversee the digital infrastructure, content strategy, and sales enablement to drive pipeline growth in the dementia management space.
