Regional Sales Manager – UK, Ireland, Nordics & Baltics

LSports is a world-leading sports data provider, trusted by sportsbooks worldwide to deliver real-time data with unmatched accuracy and reliability. With technology that drives smarter trading and deeper engagement, we empower bookmakers to grow, innovate, and stay ahead of the game.

If you’re passionate about sports and technology and want to make your mark in a fast-moving industry, don't miss this chance! Step onto the field with us and help build the future of sports data – We are looking for a talented Regional Sales Manager - Northern Europe.

What You’ll Do:

As part of our European expansion, we are seeking an experienced, commercially driven sales professional to develop and expand our commercial presence across the UK, Ireland, Nordic countries, and Baltic markets.

• Take full commercial ownership of assigned markets across the UK, Ireland, Nordics, and Baltics.
• Identify and develop new B2B business opportunities with sportsbook operators, platform providers, and relevant technology partners.
• Leverage existing industry relationships to establish direct access to key commercial and technical C-level decision-makers (e.g., CEOs, Heads of Trading, Commercial Directors).
• Formulate and execute a tailored regional market strategy, identifying high-value customer segments and commercial opportunities.
• Manage the end-to-end sales cycle, including prospecting, lead qualification, solution discovery, technical product presentations, commercial negotiations, and contract closure.
• Deeply understand customer operational and technical requirements to effectively position LSports’ portfolio of sports betting data, odds feeds, and trading solutions.
• Continuously monitor competitor activity, market developments, and evolving regulatory environments across Northern European jurisdictions.
• Develop and maintain strategic, long-term customer relationships, identifying post-sale upselling and account expansion opportunities.
• Operate as an autonomous, self-sufficient deal-maker capable of prospecting and pipeline development without dedicated SDR support.
• Collaborate with internal cross-functional teams (Product, Customer Success, and Solutions) to ensure smooth customer onboarding and account growth.
• Represent LSports at major industry conferences, trade exhibitions, and regional customer meetings.
• Maintain accurate sales pipeline reporting, deal stage tracking, and revenue forecasting using CRM tools (Salesforce, HubSpot).

Requirements

• 5+ years of proven B2B sales/business development experience within the sports betting, iGaming, or sports technology sectors.
• Demonstrated track record of business development and revenue growth across Northern European markets (UK, Ireland, Nordics, or Baltics).
• Established, active network of senior relationships with sportsbook operators and key iGaming decision-makers in the region.
• Proven, independent track record of self-sourcing, negotiating, and closing complex commercial technology agreements.
• Strong technical grasp of sports betting technology stack, including API integration, live sports data feeds, pre-match and in-play odds feeds, sportsbook platforms, and automated trading solutions.
• High proficiency in sales pipeline tracking and reporting using standard CRM platforms (Salesforce, HubSpot, or similar).
• Native/Fluent English proficiency (written and spoken).
• Strong commercial negotiation, consultative selling, and senior stakeholder relationship management skills.
• Highly self-motivated and capable of operating independently in a remote environment.
• Willingness and availability to travel regularly across the UK, Ireland, and Northern Europe.

Bonus Points if you have:

• Previous sales experience at major sports betting data/technology providers.
• Hands-on experience selling solutions to licensed and regulated sportsbook operators across Northern European jurisdictions.
• Strong existing contacts with leading Tier 1 and Tier 2 sportsbook operators in the UK and Nordic markets.
• Fluency in additional relevant European languages (e.g., Swedish, Danish, Norwegian, Finnish).
• Demonstrated experience managing complex, multi-jurisdictional commercial accounts.

Life at LSports

We’re honest with each other and open to new ideas. We challenge ourselves to excel, knowing that good relationships never come at the expense of professionalism. We’re dynamic, always growing and improving to stay on top.

Come join a team that’s all about winning together, with integrity and heart.

All the Extras You Deserve