Regional Sales Manager – CIS & Balkans

LSports is a world-leading sports data provider, trusted by sportsbooks worldwide to deliver real-time data with unmatched accuracy and reliability. With technology that drives smarter trading and deeper engagement, we empower bookmakers to grow, innovate, and stay ahead of the game.

If you’re passionate about sports and technology and want to make your mark in a fast-moving industry, don't miss this chance! Step onto the field with us and help build the future of sports data – We are looking for a talented Regional Sales Manager – CIS & Balkans.

What You’ll Do:

As part of our expansion across EMEA, we are seeking an experienced Regional Sales Manager to strengthen our commercial presence and accelerate growth across Eastern Europe, the Balkans, and selected CIS markets.

• Develop and execute a targeted regional business development strategy across assigned CIS, Balkan, and Eastern European markets.
• Identify, engage, and qualify prospective B2B commercial partners, including sportsbook operators, platform providers, and technology vendors.
• Leverage established industry relationships to accelerate new customer acquisition and open doors with key regional decision-makers.
• Conduct comprehensive market mapping across the region to identify top-tier operators, key competitors, platform ecosystems, and strategic partnership channels.
• Manage the end-to-end sales cycle, from initial prospecting and lead generation through solution discovery, contract negotiations, and deal closing.
• Build and nurture strong relationships with senior commercial and technical decision-makers (e.g., C-level executives, Heads of Sportsbook, Trading Directors).
• Consultatively position LSports’ full suite of sports data solutions, pre-match and in-play odds feeds, and trading analytics tools based on client requirements.
• Gather and report market intelligence, emerging regional trends, and competitive insights to inform the broader commercial organization.
• Maintain strategic, long-term relationships post-contract to maximize account retention, identify upselling opportunities, and drive expansion.
• Partner with internal cross-functional teams including Product, Technical Solutions, Legal, and Customer Success to ensure seamless onboarding and commercial execution.
• Represent LSports at major regional industry conferences, exhibitions, trade shows, and face-to-face client meetings.
• Maintain disciplined pipeline management, deal stage tracking, and accurate revenue forecasting using CRM tools (Salesforce, HubSpot).

Requirements

• 5+ years of B2B sales or business development experience within the sports betting, iGaming, or sports technology sectors.
• Demonstrated track record of managing and expanding commercial relationships across CIS, Balkan, or Eastern European jurisdictions.
• Active, well-established network of contacts among sportsbook operators, platform providers, and key regional iGaming decision-makers.
• Deep understanding of the sports betting ecosystem, regional operator landscapes, and commercial dynamics across Eastern Europe and CIS territories.
• Proven track record of independently generating, negotiating, and closing complex commercial B2B contracts.
• Strong technical understanding of sports betting products, API integrations, real-time sports data feeds, odds feeds, automated trading, or related betting technologies.
• Proficiency with sales pipeline management and CRM software (Salesforce, HubSpot, or similar).
• Native/Fluent English (written and spoken).
• Strong commercial negotiation, consultative selling, and stakeholder management skills.
• Self-driven with the ability to work autonomously and manage multiple regional markets in a remote environment.
• Willingness and flexibility to travel internationally across the region as needed.

Bonus Points if you have:

• Fluency or high proficiency in Russian or other regional languages.
• Previous commercial sales experience with major sports data providers.
• Direct existing relationships with leading regional sportsbook operators and tier-1 platform providers across the CIS and Balkan regions.
• Comprehensive knowledge of local licensing, regulatory requirements, and commercial compliance practices across the target jurisdictions.
• Hands-on experience structuring and negotiating complex cross-border commercial agreements.

Life at LSports

We’re honest with each other and open to new ideas. We challenge ourselves to excel, knowing that good relationships never come at the expense of professionalism. We’re dynamic, always growing and improving to stay on top.

Come join a team that’s all about winning together, with integrity and heart.

All the Extras You Deserve