The Demand Generation Manager will own campaign strategy across account-based programs and broader pipeline-generating initiatives. They will manage the end-to-end execution, measurement, and optimization of multi-channel campaigns while collaborating with Sales and RevOps teams.
You will lead the release marketing and enablement process, coordinating collateral like release notes and demo videos while ensuring cross-functional alignment. Additionally, you will contribute to broader product marketing initiatives, including positioning, sales enablement materials, and competitive research.
You will manage a portfolio of Mid-Market and Enterprise accounts to drive renewals, expansion opportunities, and long-term customer value. This involves partnering with Customer Success Managers to map organizations, negotiate contracts, and present strategic growth plans to key stakeholders.
You will be responsible for building, evolving, and scaling data platforms and ETL pipelines to support analytics and product features. You will also collaborate with cross-functional teams to enable data-driven decision-making and maintain a feature store for modeling.
Define and own the product vision for building a headless, interoperable experience for Loopio's platform within the enterprise AI ecosystem. Collaborate with engineering and design to drive discovery, execution, and scaled adoption of integrations and agentic workflows.
You will own the development, maintenance, and optimization of the company's marketing website to drive conversion performance. This involves collaborating with design and growth teams to implement A/B tests and maintain a scalable, high-performance web architecture.
You will lead the content marketing strategy, overseeing end-to-end production and distribution to drive awareness and business growth. You will also collaborate across departments to maintain thought leadership and analyze key performance metrics.
