The Senior Product Marketing Manager will own the end-to-end go-to-market strategy and growth execution for G2's AI product portfolio. This includes defining market positioning, driving early-stage revenue, and collaborating with product and sales teams to ensure successful product adoption.
The role involves building and maintaining operational reporting on funnel performance and campaign effectiveness while managing lead routing and scoring logic. You will also collaborate with BI teams to optimize data architecture and ensure accurate lead handoff processes between marketing and sales.
The Marketing Operations Manager will own and scale the systems behind the marketing-to-sales pipeline, including lead lifecycle architecture and data enrichment. They will act as the operational owner connecting Marketing, Sales, and Business Systems to ensure clean lead flow and efficient GTM infrastructure.
The Director of Data Solutions will own the end-to-end business strategy, including revenue targets, client relationships, and product direction. This role involves leading a sales and account support team while serving as a trusted advisor to institutional investors.
Drive end-to-end lifecycle marketing strategies across G2 marketplaces to improve engagement, retention, and advocacy. Lead and develop the lifecycle team while utilizing AI-assisted tools to optimize cross-channel campaigns and data-driven experimentation.
The Principal Product Manager will define and execute the product strategy for the G2 Content portfolio, integrating AI-enabled capabilities and ensuring a coherent customer experience. They will lead cross-functional teams to align content creation, distribution, and measurement while protecting editorial independence and driving commercial outcomes.
The Lead Brand Copywriter will develop and maintain brand messaging, tone guides, and copy across the entire marketing funnel. They will partner with cross-functional teams to elevate the G2 brand and drive demand generation through impactful, data-informed storytelling.
Lead the end-to-end go-to-market strategy for G2's full product portfolio, including seller products, digital advertising, and AI innovations. Partner with Product leadership to shape roadmaps and lead a team of product marketers to drive adoption and revenue growth.
The Director of Finance GTM serves as the primary financial partner to the Go-To-Market leadership, owning subscription revenue and ARR forecasting. They are responsible for sales capacity planning, expense budgeting, and providing data-driven insights to optimize financial outcomes and growth.
Build and deliver end-to-end AI and agent-first products, owning the full software stack from architecture to release. Collaborate with designers and product managers to define product concepts and prototype MVP iterations that align with organizational goals.
Design and operate a scalable partnership and referral engine to drive qualified buyer traffic and revenue across G2 and its associated brands. This includes managing a diversified portfolio of affiliate, media, and ecosystem partners while collaborating with Product and Engineering teams for integration.
