Own email and SMS campaign execution, lifecycle journeys, Klaviyo operations, migration quality, and CRM performance reporting to improve repeat purchases, subscription retention, and customer lifetime value. Coach the CRM Coordinator and collaborate across teams to maintain accurate, coordinated customer communications and a reliable testing and QA process.
The Senior Manager will drive high-priority cross-functional initiatives from ambiguity to completion by structuring projects and resolving operational bottlenecks. They will also build analytical models and decision-support tools to provide leadership with visibility into project health and performance.
Lead the retention and customer lifecycle organization to maximize customer lifetime value and subscription revenue. Own the end-to-end customer journey across email, SMS, and loyalty programs while driving data-driven experimentation and executive reporting.
