Develop and execute comprehensive consumer marketing strategies and omnichannel campaigns to support the U.S. launch of a new pharmaceutical treatment. Manage brand identity, messaging frameworks, and creative direction while ensuring compliance with regulatory standards.
You will design and evolve patient services strategies to support product launches and improve the patient experience from prescription through treatment. This involves coordinating across multiple stakeholders to reduce friction in patient pathways and ensure effective, compliant support infrastructure.
Direct the clinical, epidemiological, and economic evidence packages to support the launch of cytisinicline. Partner across Medical Affairs, Commercial, Legal, and Government Affairs to position evidence for the right audience in the correct sequence.
You will help shape the market access organization for a new product launch from the ground up. This involves developing payer engagement, contracting strategies, and collaborating cross-functionally with commercial, medical, and legal teams.
The Director will design and operate the commercial data foundation to support launch readiness, field execution, and executive decision-making. They are responsible for owning the commercial data roadmap, managing data vendors, and establishing governance and reporting frameworks.
