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As the Senior Campaign Manager your mission is to orchestrate and execute high-impact national marketing campaigns that elevate Riverside’s presence, enhance lead generation, and support the integration of marketing efforts across national and regional levels. This role requires a strategic approach to campaign development, understanding the customer pain points, calibrated messaging development to calibrate our solutions and audience segments, customer profiles and audience segmentation, campaign development execution and analysis, ensuring alignment with Riverside’s growth objectives and market positioning.  

In this role you will get to: 

  • Design and execute market research, customer profile development and overarching messaging platform to raise brand awareness and relevance of Riverside Group product and solutions. 
  • Conduct research and analysis to understand market and persona pain points by reviewing existing research and messaging for key products and personas  
  • Develop customer profiles for white-space personas identifying pain points and key messages for district-level purchasers and building level-buyers outside the G&T space 
  • Develop and implement solutions-based persona-based messaging for each major persona 
  • Lead the strategic development and implementation of national group campaigns that enhance engagement with key personas and drives measurable lead and MQL generation.  
  • Collaborate with Product Management to create comprehensive strategic campaign strategies and plans 
  • Utilize HubSpot data to develop initial benchmarks  
  • Implement persona-based lead nurturing strategies that result in an increase in lead to MQL conversion rates. 
  • Develop reporting analytics to share with organization on effectiveness of marketing campaigns for every campaign that are issued monthly.  
  • Enable regional teams to adapt national campaigns for local effectiveness, fostering market-specific engagement.  
  • Collaborate with Field Marketing Manager and Digital Marketing Manager to provide campaign toolkits to regional teams to localize national messaging for each campaign  
  • Cultivate a collaborative ecosystem between marketing, sales, and product teams to ensure cohesive campaign messaging and strategic alignment. 

The above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary. 


  • At least 5 years of K-12 education marketing experience 
  • HubSpot Expertise: At least 3 years of expertise developing campaigns and reporting. 
  • Successful messaging strategy and campaign planning and execution experience with measurable outcomes 
  • Documented success in conducting market research using various methods such as surveys, interviews, and data analysis to gather and synthesize insights into target markets, customer needs, and competitive landscape. 
  • Proficiency in analyzing market data, customer demographics, and trends to identify opportunities, threats, and marketing segments for targeting. 
  • Ability to develop detailed customer profiles or buyer personas based on demographic and behavioral factors to understand. 
  • Knowledge of tactics and techniques to enhance engagement with target personas through personalized messaging, compelling content, interactive experiences, and targeted advertising across various channels. 
  • Demonstrated ability to foster collaboration and teamwork between marketing, sales, and product teams, ensuring open communication channels and shared objectives to achieve cohesive campaign messaging and strategic alignment. 
  • Strong communication skills to facilitate cross-functional meetings, articulate campaign strategies, messaging and objectives effectively, and gather feedback from marketing, sales, and product teams to inform the development of unified messaging guides. 
  • Capacity to adapt to evolving product landscapes and market dynamics, continuously refining messaging guides based on product evolution, campaign feedback, and changing market conditions to maintain alignment between marketing and product messaging. 

Physical Requirements for this position 

  • Remote 
  • Up to 10% travel for off-site team meetings 
  • May require stationary positions (sitting or standing) for extended periods. 


  • Medical, Dental, and Vision plans  
  • Company paid basic life and AD&D insurance  
  • Company paid short-term and long-term disability  
  • Supplemental life insurance options  
  • Company paid Employee Assistance Program (EAP)  
  • Retirement plan with discretionary company matching  
  • Flexible Spending Account (FSA) and Health Savings Account (HSA) options  
  • Premium subscription to Calm for employee and dependents 
  • Company paid time off (PTO)  
  • 13 named holidays, 2 floating holidays, and 4 early-release half days 
  • Flexible work arrangements  
  • Work-from-home expense reimbursement  
  • Tuition Reimbursement Program  
  • Company orientation and 30/60/90 Day Onboarding 

Who is Riverside Insights? Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.  

Why Join Our Team?  
At Riverside Insights, achieving real results for students and educators is more than talk – it's what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you're ready for an ambitious, collaborative environment, Riverside is the place for you. 

Riverside Insights is an Equal-opportunity Employer: 
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Our Commitment to Diversity & Inclusion: 
At Riverside Insights, every employee has the right to a welcoming and inclusive workplace where their diverse backgrounds, experiences, and perspectives are valued and celebrated. 

 Thank you for considering joining our growing team and our mission to help elevate potential globally! Please check out www.riversideinsights.com to learn more about our work. 

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