Senior Business Development Manager Gaming (APJ)

Heaven Media is a global creative marketing agency specialising in gaming, entertainment & technology.
For more than two decades, Heaven has partnered with some of the world’s biggest brands, publishers & platforms, delivering integrated campaigns across PR, influencer marketing, social, events, content, paid media, community & creative strategy.

As the business continues its international expansion, South Korea represents one of the world's most influential gaming markets and a major strategic growth region for Heaven Media.

Our Core Values:
We believe our strength as a team comes from applying our core values every day. We ask all staff to embrace and uphold these principles in everything they do:

• Communication – Communication with each other in the right way, and as often and clearly as we can, will ensure we work well together, and the work we do remains fun and engaging.
• Collaboration – Working together to achieve shared goals and support one another.
• Customer Obsession – Putting our customers and staff at the heart of every decision and action

The Role:
We are looking for a commercially driven Senior Business Development Manager to accelerate Heaven Media's growth across the South Korean games industry & further ahead in the wider region.

This is a proactive business development role with direct responsibility for generating new commercial opportunities, building pipeline momentum and converting new business across game publishers, developers, platforms, esports organisations and the wider games ecosystem.

The successful candidate will combine strong relationship-building capability with a genuine hunter mentality, identifying opportunities, opening doors, managing commercial conversations and driving opportunities through to close.

Alongside regional revenue generation, the role will act as Heaven Media's ambassador within the South Korean games industry, representing the business at major industry events, building long-term trusted relationships and increasing awareness of Heaven Media's capabilities throughout the region.

A key objective of the role will be developing relationships with Korean regional headquarters and decision makers that can influence marketing activity globally, creating introductions and opportunities with European and North American headquarters.

This role requires somebody who understands:

• Consultative selling
• Relationship-led business development
• The South Korean games industry
• Regional market(s) dynamics
• Long-cycle partnerships
• How global publishers and developers operate across multiple territories

You will work closely with leadership, strategy, creative, marketing and account teams to shape opportunities from initial outreach through proposal, negotiation and onboarding. Essential 

• Proven business development, partnerships or agency growth experience.
• Existing network within the South Korean/Asia games industry.
• Demonstrable track record of generating new business.
• Experience selling strategic services, partnerships or marketing solutions.
• Strong commercial negotiation & relationship management capability.
• Experience managing complex or long-cycle B2B opportunities.
• Confident presenter & communicator with senior stakeholders.
• Strong understanding of the games industry and gaming culture.
• Ability to work independently whilst collaborating across international teams.
• Languages: Native Korean & Fluent English.

Desirable 

• Agency or integrated marketing experience.
• Experience working with publishers, developers, platforms or gaming hardware brands.
• Existing relationships with Korean headquarters of global organisations.
• Experience introducing regional opportunities into Western headquarters.
• Experience using HubSpot, Salesforce or similar CRM platforms.
• Experience coordinating proposals, pitches and commercial projects.

Commercial Growth & Pipeline Generation

• Drive new business growth across the South Korean/Asia games industry.
• Generate consistent outbound commercial activity across target accounts.
• Build and maintain a healthy pipeline of qualified opportunities.
• Own the full commercial lifecycle from outreach through to close.
• Deliver agreed revenue, margin and conversion targets.
• Identify strategic opportunities across publishers, developers, platforms, esports organisations and gaming technology companies.
• Maintain excellent follow-up discipline and opportunity progression.

Strategic Relationship Development

• Build long-term relationships with publishers, developers, platforms, middleware providers, gaming technology businesses and regional stakeholders.
• Represent Heaven Media at G-STAR, PlayX4 and other key industry conferences and networking events.
• Establish Heaven Media as a trusted strategic marketing partner throughout South Korea/Asia
• Develop relationships with Korean/Asia headquarters that create introductions into European and North American marketing teams.
• Promote Heaven Media's capabilities throughout the regional games ecosystem.

Consultancy & Solution Selling

• Conduct meaningful discovery conversations to understand commercial objectives.
• Develop integrated marketing solutions alongside internal teams.
• Clearly communicate Heaven Media's capabilities and value proposition.
• Support proposal creation, pitch development and commercial negotiations.

• Internal Collaboration
  Coordinate closely with Strategy, Creative, Influencer, Events, Paid Media and Account teams.
• Ensure smooth handovers from prospecting into delivery.
• Maintain strong CRM discipline and pipeline visibility.
• Share market intelligence and regional insights with the wider business.

Market Intelligence & Positioning

• Monitor gaming market trends, publisher activity and emerging studios.
• Identify future commercial opportunities.
• Provide strategic feedback on regional positioning and client demand.
• Help shape Heaven Media's long-term South Korean/Asia growth strategy.

What Success Looks Like

• Consistent pipeline growth and commercial activity.
• Delivery of regional revenue and margin targets.
• Acquisition of new gaming clients across South Korea/Asia
• Increased visibility and reputation for Heaven Media throughout the Korean games industry.
• Development of long-term regional partnerships.
• Strategic introductions from Korean/Asia headquarters into global marketing teams.
• Strong proposal conversion and opportunity progression.