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A day in the life:

  • As a Lead Generation Account Director, you’ll be responsible for working with clients in the Lead Generation space. A successful candidate will have a broad and varied background with hands-on experience across many digital marketing channels and tools. This role will work to drive performance through integrated marketing tactics across paid, owned and earned channels. Through a deep understanding of the client’s business, the Account Director will guide and counsel clients on how marketing tactics can drive business outcomes. The Account Director will lead cross-functional account teams of highly-talented marketers by working closely to optimize their efforts and provide strategic guidance. In collaboration with Account Managers, they will spearhead service expansions, manage media, craft testing roadmaps and lead tactical pivots when necessary. Additionally, this individual will demonstrate exceptional leadership by gaining trust and providing unmatched strategic insight to their cross-functional account teams. This is an exciting role for a seasoned digital marketer seeking an opportunity to lead innovative, growth-oriented marketing campaigns.

Responsibilities:

  • Employ AI technologies to enhance and optimize business processes
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
  • Client-centric Communication: Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to review holistic business performance, gauge sentiment, solicit feedback and share additional opportunities to support the business goals
  • Marketing Strategy: Leads the cross-functional account teams with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrates proficiency in cross-channel media planning and testing roadmaps, including the connection of a client’s product, audience and media
  • Data-driven Insights: Leverages data and analytics, such as first-party data tools like Google Analytics and Shopify, to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps
  • Measurement Frameworks: Uses overlapping datasets to find the truth and make better marketing decisions; Prioritizes business metrics to guide strategy and budgets; Leverages platform or attribution metrics to inform tactical daily optimizations; Uses incrementality to validate when needed
  • Team Coaching and Development: Leads by example and practices servant leadership; Delivers timely, specific feedback to team members to up-level business acumen and connect the marketing objectives to business objectives 
  • Client Retention: Leads the contract renewal strategy, presentation and proposal development alongside the Account Manager to extend client partnerships; Reviews and analyzes client contracts on a regular basis to ensure goals are on target
  • Service Expansions: Works with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships
  • Responsible for other tasks and projects as assigned by Client Services department leadership, as needed

Role Requirements:

  • Bachelor's Degree in Marketing, Communication or related discipline
  • 8+ years cross-channel digital marketing experience, including: strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency
  • Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics
  • Extensive CRM or Marketing Operations platform experience required (e.g., Salesforce, Shopify, Hubspot)
  • Experience speaking to business-level metrics such as LTV:CAC, MER, etc.
  • Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment
  • Ability to quickly build rapport and develop relationships with executive-level points of contact
  • Desire to work in a role that functions as both a marketing consultant and a business consultant for clients
  • Highly dependable individual who thrives in a fast-paced environment and is a self-starter; Emanates high energy and a positive attitude
  • Entrepreneurial spirit with a passion for problem-solving, continued learning and personal growth

Key Performance Indicators (KPIs)

  • +95% Account Team Retention Rate
  • 105% Net Revenue Retention
  • Quarterly Service Expansion Quota: $15,000 Monthly Recurring Revenue

Most Important Things (MITs)

  • Team Coaching and Development
  • Marketing Strategy, Development and Execution
  • Client Retention and Client Revenue Growth

Benefits & Perks:

  • Base salary + commission opportunities
  • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
  • 401(k) plan - 4% employer contribution matching 
  • Unlimited Time Off available on day one
  • Fully flex work environment: full-remote, in-office, or hybrid 
  • Employee Assistance Program (EAP)
  • 13 observed national holidays + 2 mental health recharge days per year
  • 2 Free Employee Assistance Programs
  • Unlimited opportunities for growth & leadership within a rapidly growing firm
  • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
  • Quarterly awards including prize money and recognition for outstanding performance
  • Opportunities to be involved in company DEI initiatives

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