Associate Director, Client Partner - B2B Client Services - US

 Published 13 days ago
    
 United States
    
 $90,000 to $142,000
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WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.

We seek to create lasting impact by first understanding deeply how consumers and brands interact via culture, channels, content and commerce–and then crafting the right blend of marketing and tech levers for brands, which we know they need in order to stay ahead of the curve. 

We are looking for an Associate Director, Client Partner (B2B) who shares our Growth Marketing mindset with the right type of experiences to match. This role requires client relationship building, B2B account management, strategic planning, and an integrated understanding of Brand and Performance and how the various planning and activation levers across Creative, Data, Tech, Measurement and Analytics play as part of the bigger picture. This Associate Director should be able to support cross-functional teams to deliver integrated services for their B2B clients based on DEPT’s best practices. They are effective communicators who collaborate with their teams to achieve and exceed client goals based on their understanding of the ins and outs of their clients’ businesses (not just digital). 

 

ABOUT YOU

You are a critical thinker and seasoned storyteller, equal parts curious and creative, while rigorous and analytical. You are comfortable talking growth strategy, SEO, CRO, analytics and measurement with marketing managers and director-levels alike. You have a passion for interpreting current day culture, commerce and media insights, along with historical performance to create overarching media strategies that lead clients and media teams towards holistic digital media plans that deliver against client objectives. You must have an understanding, preferably from hands-on experience, in digital media strategy, planning and activation that is designed for the purpose of driving performance and measurable ROI for B2B brands. You must also demonstrate the capability to forge strong partnerships with both clients and agency teams alike.

 

JOB RESPONSIBILITIES  

Account & Project Management

  • Maintain an understanding of the holistic business for each of your clients - with insights on their competitors, overarching business goals, engagement with other agency partners, performance priorities, etc.
  • Some experience or understanding of sales-led and product-led B2B marketing campaigns.
  • Proven success coordinating marketing and sales teams to drive quality traffic and leads
  • Orchestrating multi-discipline collaboration and implementation for flawless execution of full-funnel, cross-channel campaign strategy and activation. Serves as an account leader responsible for delivering client expectations and effectively working with Activation and Growth Services teams up for shared success.
  • Always on the look-out for ways to elevate a client’s ambition in ways that allow us to over deliver and bring proactive growth orientated solutions. Possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships.
  • Maintaining a working knowledge of Paid Search, Paid Social, Programmatic and Non-Programmatic Digital media channels, platforms/partners and tactics, as well as a core understanding of growth Services (Data Sciences & Analytics, Creative, SEO/CRO). They should have a perspective on how/when to utilize various channels and how they work together to help meet client business goals. 
  • Staying up-to-date on all information disseminated across the agency from Activation, Growth Services, Technology and Operations to ensure their track is adopting best practices and testing recommendations prioritized by the agency.
  • Coordinating status meetings, providing reporting including updates on the work, timelines and budgets, highlighting any blockers or risks. 
  • Participate in briefings, capturing client requirements and reporting needs.
  • Capturing feedback, distributing and following up on action points.
  • Supporting your Director, building your relationships with clients through responsiveness, clear communication and by managing expectations.

 

Strategy & Planning

  • Be able to speak expertly to full funnel media and data driven strategies, across Paid, Owned and Earned.
  • Contribute to the creation of consumer journeys, holistic communication plans and corresponding media and messaging strategies; from setting objectives & KPIs, audience sizing, profiling, targeting, determining media channel mix and potential tactics/partners, budget setting to measurement frameworks
  • Understand first-party data to spot strategic opportunities
  • Continually monitor current marketing trends, new technology solutions, and competitors
  • Experience using insights from data to tell a story

 

QUALIFICATIONS   

  • 6+ years of experience in client-facing roles with cross-channel, digital media planning and activation contexts, with a minimum 3 years of experience leading client relationships and managing accounts at an agency; or equivalent experience on client side.
  • A minimum of 3 years experience in B2B marketing.
  • Natural, proven leadership instincts that your team will want to follow, and your clients will implicitly trust. Able to understand clients' visible and invisible needs.
  • Able to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders.
  • The ability to provide feedback and strategic guidance to all paid media channels (search, social, shopping, display, mobile, native and video)
  • Preferably hands-on experience with, if not deep understanding of, Google Search, Bing Search, Meta Ads, YouTube, Google Display Network, TikTok, Snapchat, Pinterest, LinkedIn, and major DSPs
  • Experience with media industry research and planning tools (i.e. ComScore, MRI, GWI, Kantar, Pathmatics)
  • Knowledge and experience in traditional channels preferred but not mandatory

 

The anticipated salary range for this position is $90,000-$142,000. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible. 

WE SUPPORT YOU BEING YOU: 

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step. 

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S. 

We are a B Corp-certified company passionate about purpose-driven work.  Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place. 

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. 

Learn more about DEPT®

 

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. 

We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

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