Execute multi-channel marketing campaigns, manage social media and webinars, and create persona-focused content and sales materials that generate qualified leads. Coordinate conference logistics and customer communications while ensuring all marketing assets align with the company’s brand standards.
Build and maintain centralized dashboards, standardized KPIs, and data pipelines that integrate organizational systems into a reliable source of truth. Analyze business performance, identify trends and operational improvements, and present actionable recommendations to stakeholders and senior leadership.
Lead customer-facing strategic pilots and proof-of-concept deployments, coordinating customer stakeholders and internal teams to define success criteria, manage execution, and gather feedback. Assess pilot outcomes with Business Intelligence and commercial partners, then share evidence-based recommendations to support go-to-market strategy and market expansion.
Develop clinically relevant training and enablement materials, including workflow scripts, job aids, e-learning modules, video tutorials, and interactive simulations. Advise internal teams on clinical education and best practices, and support the analysis, implementation, evaluation, and optimization of medical software products and strategic projects.
Build financial and commercial models to assess product investments, pricing, margins, and market expansions, and conduct market research to inform go-to-market decisions. Define pilot success measures and track launch performance, while collaborating with internal teams and external stakeholders to validate assumptions and align commercial strategy with clinical value.
The Sales Account Manager will develop new business relationships with healthcare professionals such as NICU managers and neonatologists to drive sales. They are responsible for executing sales strategies, managing the sales pipeline, and attending industry events to generate leads.
