SimpsonScarborough

Lead the development of integrated brand, marketing, content, and media strategies for higher education clients. Collaborate with cross-functional teams to translate research and data into actionable strategic directions and high-impact initiatives.

Lead the execution and optimization of paid media campaigns across digital channels while managing and mentoring a team of media buyers. Establish best practices for campaign setup and maintain relationships with programmatic platforms and vendors.

Lead the development of integrated, full-funnel paid media strategies that connect audience insights with performance outcomes. Partner with creative and analytics teams to guide clients toward smarter decisions and stronger results.