You will own the CRM channels for the Dutch market, including email, WhatsApp, and app messaging to drive bookings. You are responsible for executing the global CRM strategy locally, optimizing campaigns, and using data to hit performance targets.
You will support the planning and execution of CRM campaigns across email, WhatsApp, and app channels for the Austrian and Swiss markets. Additionally, you will assist the content team in curating travel deals and monitoring campaign performance using AI tools.
You will lead the CRM strategy for the DACH and Netherlands markets while acting as a bridge between global and local teams to optimize performance. Additionally, you will coach international CRM managers to ensure consistent execution and target achievement across all global markets.
You will own and scale app acquisition campaigns across Google, Meta, and other channels while managing budget allocation based on performance. Additionally, you will design testing frameworks, analyze attribution data, and collaborate with cross-functional teams to drive scalable growth.
You will define and execute a global Facebook organic strategy, optimizing for algorithms and growth across multiple international markets. You will also lead cross-market collaboration, manage reporting dashboards, and oversee the Facebook tool stack to ensure consistent brand voice and performance.
You will lead and coach a team of Social Media Managers to drive audience growth, traffic, and conversion across the DACH region. Additionally, you will translate global channel strategies into local content plans and manage KPIs to ensure goal achievement.
You will be responsible for proactive sales of marketing solutions and expanding the partner portfolio through strategic account management. Additionally, you will analyze campaign data and collaborate with internal departments to ensure the effective publication of travel deals.
