Team Lead Social Media DACH (f/m/d)

AHOY MATE!

Founded in 2011, the HolidayPirates Group has been making waves in the travel world ever since!

To achieve our mission of delivering the best travel deals, we want to attract talented people from all over the world.  

That’s why our pirates can work all across Europe - Germany, France, the Netherlands, Italy, Spain, the UK, Poland and the US. Whether it’s fully remote or enjoying regular workations and flexible hours, we make your job fit your life (not the other way around!)

MISSION AT HAND

DUTIES ON DECK

Lead and develop your team

• You lead a team of Social Media Managers: you set priorities, give regular feedback, and coach each person towards data-driven decisions

• You plan resources, coverage, and onboarding, and you build the hiring plan for the team

• You set quality standards and make sure brand and copyright guidelines are followed

Own the results

• You own the social media KPIs and OKRs for DACH and define goals and strategy together with the global strategists

• You check dashboards weekly, spot trends early, and change tactics based on the data

• You report weekly on goal achievement and are accountable for the outcome

Turn strategy into execution

• You translate the global channel strategy into a content plan for your markets and make sure your team delivers it

• You execute global campaigns locally and feed market insights back to the global strategists

• You work closely with the market and content teams in DACH to align on goals and priorities

Keep the team ahead of the curve

• You monitor algorithm changes and new features and make sure your team adopts them quickly

• You run a test-and-learn culture: you try new formats and global initiatives, document the learnings, and share them with the team

• You stay hands-on where it matters, for example in video formats for TikTok and Instagram

YOUR TREASURE OF EXPERIENCE

• 3-5 years leading a social media team, with results you can show in numbers
• A track record of coaching people and growing them into data-driven decision makers
• Solid understanding of how social platforms and their algorithms work, and the ability to adapt quickly when they change
• Confident with KPIs, dashboards and Google Analytics, and experience running structured tests
• Native German and business-level English
• Experience leading across multiple markets
• Hands-on experience producing video for TikTok and Instagram
• Experience using AI tools in content creation, analysis or testing (this is new, see below)
• An example of a creative idea that measurably increased reach, traffic or conversion

EXTRA KNOTS FOR

THE PIRATE SHIP OFFERS YOU

• Flexible working hours and a remote first company (with the freedom to work abroad for up to 181 days)

• A MacBook (also for private use) as well as any other needed equipment including a very lovely remote IT support

• 50€ for home office allowance per month 

• 50€ tax free cash card per month

• Urban Sport Club Membership

• Mental health impulse sessions and relaxation sessions

• 2 volunteering days for an organization

• Further training budget at your free disposition

• Private Travel Insurance

• Opportunity to join the pirates pension scheme 

• Save money with corporate discounts across brands like Adidas, LG, Bosch, Apple, and more

• Benefit from a number of advantages through the Travel Industry Card

• Visit our lovely office in Berlin Mitte as often as you want

• Business summits and legendary team events

• A unique and open company culture, where sharing ideas is our lifeblood

• The opportunity to leave your footprint aboard the pirate ship

About us

⚓ Your Recruitment Journey

Every great treasure hunt (a.k.a. our hiring process) has a few key steps. We see hiring as a two-way adventure — about you getting to know us just as much as us discovering your potential.

HR Interview – A friendly chat to get to know each other
Technical Deep Dive – Dive into your skills and experience
Prove Your Craft – A hands-on challenge to show your magic
Meet the Crew – Connect with future teammates to check the cultural fit
The Offer – If all goes well, we’ll raise the sails and send you the invite to join our crew!

About HolidayPirates
At HolidayPirates we’re explorers at heart. With millions of travelers across our 10 international markets and in 7 languages, we’re passionate about travel. Whether anchored at our Berlin HQ, or working from elsewhere, we’re all united by one goal: to make travel more accessible, exciting, and full of discovery.

⚖️ We’re an Equal Opportunity Employer

We hire based on talent, not titles. Regardless of age, gender, background, religion, or appearance — if you’ve got the skills, passion, and pirate spirit, we want to hear from you. Bonus points if you apply in costume ;)