You will configure and optimize AI features like Answer Bot and Intelligent Triage to improve support resolution times and agent performance. Additionally, you will act as a bridge between CX, IT, and data teams to design AI-enhanced workflows and ensure ethical AI usage.
You will own the creative strategy for Social Casino accounts, leading a pod to translate performance data into high-converting concepts. You will also mentor a team of creatives while partnering with media buyers to iterate on video content and creative frameworks.
Lead the growth and acquisition strategy by managing the full-funnel execution of paid social campaigns on Meta and TikTok. Establish digital marketing roadmaps, oversee agency partnerships, and optimize ROI through rigorous performance analysis.
