Sales Development Representative

Orb is a content capacity company. We help content-heavy global enterprises operate at the volume, speed and quality modern content demands. Orb offers content operations solutions to large companies. Technology is at the core of what we do, accompanied by workflow support and various creative services.

We are looking for a Sales Development Representative (SDR) to identify and engage potential enterprise clients, understand their content operations challenges and generate qualified opportunities for our commercial team. This is a research-led sales role. Rather than focusing on high-volume, generic outreach, you will take on a more targeted approach to prospecting. This means researching companies, identifying potential operational challenges, and connecting with the right decision-makers through relevant, personalized outreach. As the SDR, you will define the process that leads you to success.

Why this role exists

Our best opportunities are rarely inbound. They come from noticing that a company has just consolidated agencies, or is rolling out a new system, or has hired its first Head of Content Operations — and reaching the right person with an observation they recognize as true. That work is a discipline, not a numbers game. This role exists to do it properly, requiring a more research-driven and thoughtful approach.

As the SDR, you will be measured on target accounts added, contacts identified, positive response rate, meetings booked, and above all qualified-meeting conversions. If you are genuinely curious about how large organizations work, write well and briefly, can read an annual report or a job posting for operational signals, and would rather send twenty researched emails than five hundred templated ones, this opportunity is for you!

WHAT YOU'LL DO

Target and Account Research

• Build and maintain the target account list against our ICP: scale, complexity and cost of failure

• Research the account’s markets, brand portfolio, content operating model and content volume proxies

• Map the technology footprint — AI-tooling, PIM, CMS, Workfront, Adobe, and adjacent tooling

• Understand whether the model is centralized or decentralized, in-house or agency-led

• Track workflow implementations, agency consolidation, in-house agency expansion

• Track M&A, market expansion, AI and automation initiatives, cost reduction initiatives

• Track content-adjacent risk events, including security breaches and pre-release leaks

• Identify key decision-makers, influencers and/or stakeholders within target organizations

Planning and Outreach

• Create a plan of approach and write the hypothesis explicitly: because X is happening, they may be experiencing Y, which could cost Z

• Map the buying group — economic buyer, operational owner, technical stakeholder, likely champion

• Identify three to five contacts per account; single-threading[CL2] is treated as an incomplete account

• Write short, specific outreach: observation, hypothesis, brief relevance, low-friction question

• Run multi-channel sequences across email, LinkedIn and warm routes through the Orb network

• Handle first responses and objections, and route genuine interest quickly

Meeting creation, handover, and hygiene

• Book the problem meeting and brief the AE beforehand: hypothesis, evidence, stakeholder, open questions

• Join the first meeting where useful, and hand over once a problem is validated

• Create and maintain the CRM record in HubSpot: contacts, roles, notes, source

What you’ll be measured on

• Number of target accounts added and researched against agreed criteria

• Outreach volume — tracked, but never the headline number

• Response rate and positive response rate

• Meetings booked with qualified prospects

• Conversion of meetings into qualified sales opportunities

We want you to optimize the process to produce qualified opportunities, rather than having a full calendar with no results.

WHAT YOU NEED 

• 2-4 years of experience in sales development, business development, B2B prospecting or a similar role

• Experience researching prospective clients, identifying decision-makers and generating qualified sales opportunities through outbound outreach

• Comfort holding a conversation about workflow and process with people far more senior than you

• Experience and discipline in using CRM systems to manage data and follow-up

• Some exposure to marketing operations, creative production, localization, media or enterprise software

• Experience prospecting into large, multi-market organizations

• Exposure to creative production, content operations, marketing technology or enterprise software is advantageous

• Strong verbal and written English — with the ability to craft clear, concise, personalized messages that are natural in tonality

• Additional languages are a bonus

• To be considered candidates must be located in one of the following states: CA, CO, CT, FL, IL, MI, OH, SC, TN, VA

WHO YOU ARE 

Naturally curious: You enjoy researching businesses, understanding how they operate and identifying challenges or opportunities that others might overlook.

A clear communicator: You can turn complex information into concise, relevant messages that resonate with different audiences.

Commercially minded: You can connect a prospect's business challenges with potential solutions and recognise what makes an opportunity worth pursuing.

Proactive and self-directed: You take ownership of your accounts, manage your priorities and follow through without constant supervision.

Resilient and adaptable: You are comfortable with rejection, open to feedback and willing to adjust your approach based on what works.

Detail-oriented and organized: You maintain accurate records, manage multiple prospects and ensure timely follow-ups.

Collaborative: You work closely with Account Executives and the wider commercial team to generate meaningful opportunities, rather than simply meeting activity targets.

WHAT'S IN IT FOR YOU

At Orb Group, you’ll get an exciting challenge at an entrepreneurial and global company. With us, you get to work with market-leading brands and exciting customers who will challenge you, and you, them. 

Our employee benefits include:

• 12 paid holidays per year

• 401k Retirement Plan (employer contributions vested immediately)

• Medical, Dental, Vision, and Life Insurance 

• Pet Insurance

• Flexible Vacation

• Up to 14 days of paid sick leave

• Up to 16 weeks paid parental leave 

Compensation: $60,000 - $80,000 USD annual salary

Salary will be dependent upon experience, skills and location.

Position is eligible to participate in the company incentive program.

WHO WE ARE 

Meet Orb Group. We are an independent global specialist in production and content marketing from inception to delivery, powered by technology and fueled by creativity. We have multiple global offices and 100+ colleagues worldwide, but we work as one team. We’ve partnered with some of the world’s biggest and most innovative and recognizable brands, including Ikea, Dyson, Absolut, Netflix, CBS, Polestar, Lego and PBS. Just to name a few.

Let's craft better stories. Join us!

Orb Group provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.