Who We Are & What We Do:
Branching Minds' mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner. Already supporting over 1,500,000 students across 200+ districts from close to 40 states, our vision is to be the most impactful national K12 school district solution for achieving high-fidelity MTSS/RTI; consistently demonstrating our ability to save teachers' planning/documenting time, improve outcomes of our students, and eliminate achievement gaps.
As a startup, we don't have to play by the rules of traditional organizations. We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves. Branching Minds is also a Benefit corporation. We get to prioritize our mission > profit, and the means of getting there is just as important as the ends. We err towards self-management, transparency, collaboration, initiative, and giving a damn.
If using innovation to reimagine education in service of equity energizes you join our team!
The Calling:
An integral part of the marketing team, the Performance Marketing Manager is a highly driven and detail-oriented individual who will support key growth and marketing strategies to acquire leads through digital channels, including website, email, paid ads, and SEO. In partnership with the VP of Marketing, this individual will work closely with sales, product, and cross-functional marketing teams to identify target audiences, create compelling copy and campaigns, and measure the effectiveness of our marketing efforts - ultimately finding the right channels and strategies to increase leads and revenue, and meet team and company goals.
Core responsibilities will include managing the Branching Minds website; developing compelling copy (e.g., for website, email marketing, and ads); and managing all aspects of SEO and paid ads - overall strategy, implementation, spending, and data analysis/reporting. Ideally, this individual will thoughtfully and independently integrate website, paid ads, SEO, and email & content marketing efforts to meet lead generation and pipeline development goals.
What You Will Achieve:
Requirements
Why We Want You:
Lucky Us If You:
(No biggie if you don't)
Interview Process:
If we are a match, you can expect a total of 3 steps in the interview process after the initial application:
Benefits
What We Offer You:
Studies show that women, communities of color, and historically underrepresented individuals tend to hesitate applying for jobs unless they meet all listed qualifications. At Branching Minds, we prioritize cultivating a diverse, inclusive, and supportive culture. Therefore, if you're passionate about the role but your previous experience doesn't perfectly align with every qualification in the job description, we still urge you to apply. You may be a strong fit for this position or other opportunities within our organization.
In Our Own Words, We Are
Independent, Relaxed, Ownership, Flexibility, Always Learning, Casual, Adaptable, "Best Idea Wins," Passionate, Dedicated, Very Capable/Competent, Efficient, Communicative, Welcoming, Caring, Scrappy, Friendly, Co-operative, Agile, Supportive, Principle-Driven, Respectful, Practical, Attentive, Funny, Self-Motivated, Silly Parrots.
Our Commitment to Diversity, Equity & Inclusion
At Branching Minds, a diverse, inclusive, and equitable workplace is one where everyone, regardless of their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, professional and life experiences, disabilities, and abilities; feels valued and respected. We are proud to be an equal opportunity employer that is committed to continuing to create a diverse, inclusive, and equitable environment.
Our Commitment to People with Disabilities
Branching Minds is committed to disability inclusion, and to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at
Read our advice on how to answer the most common interview questions.