Chief Revenue Officer (Remote | 100% FTE or Fractional | m/w/d)

🧬 About us

helloCash is a leading cloud-based POS system, already supporting +30K customers across Europe. We stand for simple, digital, and smart SaaS solutions that help businesses operate more efficiently.

This ambition shapes the way we work:
We operate in a modern, data-driven, AI‑first environment with a strong focus on automation, quality, and measurable impact. For us, marketing is not just a communication function - it is a central lever for growth, market penetration, and product adoption.


🎯 Mission & Core Purpose

As a Chief Revenue Officer, you would be responsible for shaping and executing our marketing strategy in alignment with clearly defined company goals.
Working closely with the Executive Team, Product, and Sales & Support, you ensure - through clear priorities, data-driven decisions, and well-founded recommendations - that marketing contributes measurably to growth, market penetration, and product adoption.
A key part of your role is to successfully position strategic product and solution initiatives in the market, overseeing their introduction and scaling.


💼 Key Responsibilities

- Develop and manage a scalable marketing and go‑to‑market strategy for multiple European markets.
- Position, launch, and scale strategic product and solution offerings.
- Translate company strategy into clear marketing objectives, KPIs, and roadmaps.
- Own brand building, content strategy, demand generation, and awareness across the full funnel.
- Plan and execute localized campaigns across European markets.
- Ensure clear, compelling, and market-oriented communication of product value.
- Structure, manage, and continuously optimize the entire funnel from awareness to conversion, ensuring high-quality lead flow.
- Align Marketing and Sales processes, messaging, and targets, ensuring a smooth handover of marketing-generated leads to Sales.
- Provide operational guidance to a future Sales team member (e.g. lead qualification, outreach, follow-ups).
- Collaborate closely with the Executive Team, Product, Sales & Support to drive market execution and product adoption.
- Leverage data‑ and AI‑driven methodologies to continuously improve effectiveness, efficiency, and decision quality.
- Own marketing budget planning, forecasting, controlling, and performance reporting.
- Lead, coach, and develop a small Marketing & Sales team (internal & external).
- Manage external partners (agencies, freelancers, tools).


💡 Experience & Skills

- At least +7 years of experience in a marketing leadership role within a digital, SaaS, or technology-driven environment.
- Proven experience in a fast-growing, scaling company (Scale-up environment).
- Strong understanding of digital business models and hands-on expertise in brand building, performance marketing, and demand generation.
- Solid experience in content, PR, SEO, GEO, social media, and organic growth.
- Strong analytical skills with creative, solution-oriented thinking and a clear results focus.
- Hands‑on mindset with strong decision-making skills, and a structured, highly prioritized working style.
- Confident use of modern marketing and AI tools, with high openness to automation, data-driven methods, and continuous improvement.
- Full professional proficiency in English and German.
- Degree in Marketing, Business, Communications, Digitalization, or equivalent relevant experience.


🎁 Benefits

- Flexible 100% FTE or Fractional: we are open to this role being full-time or fractional. For the right senior person who values flexibility, both a full-time arrangement or a 30-hour-a-week one may suit both sides well.
- This is a remote-friendly function: you can work from wherever you're most productive in the world.
For those based near one of our offices in Weisburg (Austria), if you enjoy a mix of remote and in-person work, you are welcome to take advantage of them.
Wherever you’re based, this role involves working within a ±2 CET time frame to stay closely aligned with the rest of the team and make collaboration easy.
- Team events & corporate benefits: we hold fully paid events in beautiful locations, where we work, connect, and recharge together.