Valorx

The Workflow Specialist manages the customer journey for Valorx Wave, from initial configuration and UAT to successful go-live. They serve as the primary point of contact for customers while collaborating with internal product teams to optimize business workflows.

Architect and manage the data flow between Marketo and Salesforce, focusing on multi-touch attribution and database hygiene. Implement automated workflows for lead routing, intent-based campaigns, and systematic record purging to optimize CRM efficiency.