You will lead the go-to-market strategy for new distributor products by conducting customer discovery, defining buyer personas, and crafting positioning and messaging. Additionally, you will partner with sales and product teams to develop sales playbooks, launch programs, and drive customer adoption through data-backed proof points.
Develop and execute joint go-to-market programs with partners to drive demand and revenue. Manage field marketing initiatives including regional events and roadshows to increase brand awareness and lead generation.
You will own a sales territory, building pipeline and closing new business with contractors through targeted outreach and relationship management. You are also responsible for conducting product demos, managing multi-stakeholder deals, and providing field intel to the product and marketing teams.
