You will own the analytical understanding of product-led growth performance and partner with leadership to turn behavioral insights into actionable product bets. Additionally, you will lead experimentation, build scalable analytical systems, and leverage AI to automate and accelerate data-driven decision-making.
You will own the end-to-end paid acquisition strategy, including channel selection, budget management, and agency oversight. You will also partner with cross-functional teams to ensure paid-acquired users are effectively converted and retained.
You will own the operational foundation for marketing, managing the MarTech stack and lifecycle infrastructure to drive revenue growth. You will also build reporting dashboards and partner with cross-functional teams to optimize user engagement and conversion.
