Develop and execute B2B2C and B2B marketing campaigns for HSA Store to drive consumer engagement and conversion through partner ecosystems. Create co-branded marketing assets and collaborate with cross-functional teams to optimize campaign performance based on data analytics.
FSAStore.com
8 Remote Job Openings at FSAStore.com
Responsible for building, QAing, and deploying personalized lifecycle marketing programs across email, SMS, and push channels. This includes managing the broadcast email calendar and optimizing triggered flows to improve subscriber experience.
Own and scale the full-funnel growth strategy for the Patiently telehealth brand, focusing on customer acquisition and retention. Lead the hands-on execution of paid media campaigns across Meta and Google while driving conversion rate optimization.
Lead the integrated marketing strategy for HSA Store to accelerate revenue growth and strengthen brand differentiation across DTC and B2B2C channels. Manage cross-functional teams to execute high-impact campaigns and optimize customer lifetime value.
Execute and optimize paid campaigns across search, social, and emerging channels to drive revenue. Analyze performance data to provide actionable insights and manage the creator and influencer program.
Manage day-to-day HR operations including employee experience, onboarding, and talent operations. Oversee payroll support, benefits administration, and HRIS data integrity to ensure organizational compliance.
Lead the ecommerce and personalization strategy for FSAstore and HSAstore to drive revenue growth and improve site metrics. Manage a team of specialists while partnering with cross-functional teams to optimize the customer journey and lifetime value.
The Director of Growth Marketing will lead the internal paid media team and manage a multi-million dollar budget to drive full-funnel media strategy. They will also oversee SEO and AEO initiatives while partnering with external agencies to ensure alignment with business goals.