The Product Marketing Manager will partner with cross-functional teams to develop market-driven strategies, messaging, and go-to-market initiatives that support commercial growth. They are responsible for analyzing market data, optimizing buyer journeys, and creating compelling sales enablement materials to drive customer adoption and revenue.
Develop and execute provider marketing strategies for electronic prior authorization solutions, translating product priorities and provider insights into audience plans, positioning, messaging, campaigns, and educational content. Collaborate across Product, Research, Analytics, Sales, Digital, Brand, Legal, and Compliance teams to improve activation, adoption, engagement, and provider experiences through testing and optimization.
Lead product marketing strategy for pharmacy, PBM, and health plan solutions, translating customer needs, market insights, and business priorities into positioning, messaging, and go-to-market plans. Partner across product, sales, brand, legal, and compliance teams to enable adoption, measure performance, and improve marketing effectiveness.
The Senior Product Manager will lead the Next Best Action initiative by defining product strategy and partnering with Data Science and Engineering to build decisioning capabilities. They will own the experimentation and measurement strategy while ensuring responsible AI practices and stakeholder alignment across the organization.
