BARCEL USA LLC

Lead initiatives to drive volume and profit growth for the Emerging Brands Portfolio within the Regional Grocery Channel in the Western US. This includes managing trade spend, conducting joint business planning with customers, and coordinating with distributor partners.

Lead the South regional team and manage the H-E-B account to achieve sales and profitability objectives. Develop strategic growth plans, manage trade spend, and coordinate with internal teams to ensure product launches and merchandising goals are met.