Senior Account Based Marketing Manager - West/Central

 Published 8 days ago
    
 United States
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The role, in a nutshell:

As an experienced member of the Account Based Marketing Team, you will be managing a portfolio of high-visibility account based marketing (ABM) programs and initiatives that support the company’s pipeline and revenue goals across all stages of the customer lifecycle. 

You will be responsible for aligning yourself with the sales organization and collaborating with cross-functional teams in the go-to-market organization to effectively target and engage high value contacts and accounts in the Enterprise segment. 

What will make you successful is having a strong background in demand generation, account based marketing, and a proven track record of effectively partnering with sales teams to translate business priorities into high impact ABM strategies and tactics.

The ideal candidate will have a deep understanding of the SaaS security space, proven track record in B2B marketing, and the ability to manage multiple projects simultaneously in a fast-paced environment.

What You’ll Do: 

  • Define and articulate the overarching ABM strategy for your territory, in alignment with sales priorities, business objectives, and revenue targets.
  • Develop scalable ABM campaigns and plays that drive pipeline creation and support deal acceleration, based on industry trends and best practices.
  • Build and execute multi-touch campaigns using a mix of channels and tactics including digital, content, events, and direct mail to reach and engage high value contacts within clusters of target accounts with similar characteristics.
  • Oversee the customization of messaging and content aligned to the needs and pain points of specific accounts, clusters of accounts, industries, and personas.
  • Work closely with sales to align marketing efforts with the sales cycle, provide enablement resources, and ensure seamless handoff of engaged contacts and leads.
  • Utilize data-driven insights to develop and optimize campaign strategies, and report out on program performance and ROI.

What We’re Looking For:

  • 8-10 years in B2B marketing with 7+ years in account based marketing and demand generation. 
  • Experience marketing SaaS and cloud security solutions to Enterprise organizations, with a strong understanding of industry trends, market dynamics, and technology landscape.
  • Track record of building and launching successful ABM strategies and programs, utilizing best in class operating models, frameworks, and processes to build scalable and repeatable plays.
  • Knowledge and proficiency with ABM platforms, marketing automation, CRM systems, and reporting tools including: 6sense, SFDC, Hubspot, Tableau, and Mutiny.
  • Strong analytical skills and ability to leverage dark funnel insights, intent data, and account intelligence to inform decision-making, planning, and optimization.
  • Demonstrated ability to effectively partner and collaborate with sales stakeholders and cross-functional teams. 
  • Adept at prioritizing and balancing multiple projects simultaneously, both independently and as part of a team.
  • Bachelor's degree in marketing, communications, or a related field.
  • Ability to travel up to 15-20%.
  • Location Preference: West, Mountain, Central 

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