Sales Growth Lead (Fractional, path to full-time)

About the company

We’re a fast-growing US lead marketplace for real estate investors.

Investors, wholesalers and agents buy phone-verified seller leads by location, motivation and budget.

Buyers pay per lead or by subscription.

We have the demand. We need a sharper sales engine to turn it into predictable weekly revenue, with a forecast leadership can rely on.

Company name shared at the screening call.

Role overview

Our sales team is growing faster than our playbook and coaching.

We need a proven operator to tighten the process, raise close rates and coach reps.

This is hands-on. You will be on calls, in the CRM and running coaching sessions.

Who we're looking for

A closer who also builds closers.

Someone who hears a bad call on Monday and has a fix in the playbook by Wednesday.

Bold. You’d rather change a script, test it and drop it than wait for permission.

Self-driven. Nobody will manage your to-do list or approve your scripts.

You sell from the buyer’s pain, not from our feature list.

You pivot fast. When the numbers say a pitch or offer isn’t landing, you change it within days.

What our buyers need

• Investors burning cash on cold calling, mailers and lists that don’t convert.

• Wholesalers with empty pipelines and no predictable deal flow.

• Agents tired of paying for junk leads.

If your reps can’t name that pain in the first two minutes of a demo, you’ll fix that first.

What you'll be doing

Lifting weekly revenue from new and existing buyers, and building the forecast behind it. Every Monday you know what the week will close and why.

Year-end push: help close holiday promotions (Black Friday, Cyber Monday) and a “start Q1 with deals” campaign.

First demo to close: track booked, held and closed demos by rep and by source. Find where deals are lost and fix it, whether it’s qualification, discovery, offer fit, objection handling or follow-up.

Coaching: call reviews, role-plays and 1:1s every week. Every rep gets a weekly number. Act quickly and fairly on low performance.

Playbook: scripts, demo flow, competitor battle cards, offer guidelines, follow-up cadences and handoffs to onboarding and support. All written down and actually used.

CRM discipline: every demo, outcome, deal and follow-up logged the same day. Dashboards come from the CRM, not from memory.

Existing customers: work with Customer Success so new buyers get started and accounts grow. Upsell based on what each buyer needs, not what’s being promoted.

Feedback loop: bring what buyers say on calls back to product, marketing and supply.

How you'll use AI

We expect you to use AI daily. We care how you use it, not whether.

Use it to move faster: call transcription and analysis, objection mining, coaching prep, follow-up drafting and pipeline reviews.

Do not use it to hand reps generic scripts or flood buyers with canned follow-ups. Our buyers can tell, and they won’t buy.

AI finds the patterns. Your judgment and coaching change behavior.

How you'll work

• You have authority to change scripts, cadences, demo flow and coaching priorities without approval.

• Guardrails only:

– Pricing, discounts and payment plans stay within agreed limits.

– All staffing changes go through HR.

– Calling and texting stay compliant with TCPA (opt-in, quiet hours).

• Weekly sales scorecard reported to leadership. Raise problems early, with the numbers and a proposed fix.

• Run the weekly sales team meeting in the EOS Level 10 format.

What success looks like

• Day 30:

– You have listened to recorded calls from every rep and audited the pipeline and CRM data.

– You have shared a written diagnosis of where deals are lost.

– Every rep has a weekly number, and the weekly sales meeting and scorecard are running.

• Day 60:

– The whole team uses one demo playbook, one qualification standard and one follow-up cadence.

– Every demo outcome is logged in the CRM within 24 hours.

– First-demo close rate and revenue per booked demo are going up.

• Day 90:

– The team hits its weekly revenue target in most weeks.

– Your forecast is within ±10% of actual results.

– Leadership can see each rep’s numbers live in the CRM without having to ask.

What makes you a strong fit

5+ years in sales leadership, including 3+ years managing a team of 6 or more quota-carrying reps (AEs, SDRs or inside sales) who sold to US customers.

A track record of moving numbers you owned, such as close rate, revenue per rep, ramp time or forecast accuracy. Tell us what each number moved from and to.

Experience in fast, phone-led sales: inbound sign-ups and demos, short sales cycles, and one-off or subscription deals with small-business owners or independent operators.

Hands-on coaching. You run call reviews and role-plays yourself, and can show how a rep improved under you.

Experience hiring and building sales teams, including the scorecards and interview steps you used.

CRM discipline (GoHighLevel, HubSpot, Salesforce or similar): a clean pipeline, dashboards and forecasting.

Commercial judgment. Given an offer, a package or a payment plan, you can tell whether it makes money for the company and for the customer.

Fluent English for live sales calls with US real estate investors.

Availability for full US business hours.

Bonus if you have

Experience selling to US real estate investors, wholesalers, agents or other real estate operators, or selling them leads, data or tools.

Pay-per-lead, lead generation, marketplace or usage-based businesses.

Building outbound or account-based sales alongside inbound.

Designing sales compensation plans.

Dialers and texting tools (JustCall, Sendblue or similar), plus call recording and AI coaching tools.

When this role may be a poor fit

You need approval before you change a script.

You measure activity (dials, emails) rather than revenue and close rate.

You have managed only through other managers and haven’t been on calls or in the CRM yourself for years.

Your experience is mainly long enterprise sales cycles with large buying committees.

You need a large sales-ops or enablement team before you can start.

Engagement details

Contract: Hourly, roughly 30–40 hours per week, for 60–90 days with possible extension.

This role starts as a fractional engagement with the potential to transition to a full-time role.

Start: As soon as possible.

Remote. Communication runs through Slack.

An NDA is required before CRM and call-recording access.

How to apply

Skip the generic proposal and answer these four things:

Tell us about a sales team you led: how big it was, and one number you moved (from what to what, how long it took and how you did it).

What would you check in your first week if a team’s close rate on first demos had dropped by a third?

Describe how AI fits into your sales coaching, and one place you deliberately don’t use it.

Write the first 30 seconds of a demo opener for a buyer who signed up but never bought.