Sales Development Representative - B2B

ABOUT THE BUSINESS

We are a digital marketing agency focused on helping businesses grow through strategic marketing solutions across SEO, paid media, content, web, and social media. As the agency continues to scale, we're strengthening our outbound sales engine to create more meaningful conversations with prospective clients and build relationships that can develop into long-term partnerships.

We've teamed up with Handoff to bring on a Sales Development Representative who will serve as the door opener for the business, turning curated prospect lists into real conversations and qualified discovery meetings. You'll work across phone, email, LinkedIn, and AI-powered prospecting tools to engage decision-makers, qualify opportunities, and consistently build pipeline. You'll also own your workflow in HubSpot, refine outreach based on what's converting, and play a direct role in the agency's continued growth.

RESPONSIBILITIES

Outbound Prospecting & Lead Generation:

• Work through a curated list of approximately 100 leads per week, provided through HubSpot or Excel.

• Conduct outbound outreach through phone, email, LinkedIn, and AI-powered prospecting tools.

• Start meaningful conversations with relevant decision-makers across target accounts.

• Engage both cold and warm prospects using personalized and thoughtful outreach.

• Build and execute multi-touch follow-up cadences to re-engage prospects who haven't responded.

• Maintain persistence throughout the outreach process while adapting your approach based on prospect behavior and feedback.

Qualification & Meeting Generation:

• Qualify prospect interest and determine whether an opportunity is appropriate for the company’s services.

• Speak confidently about the company’s digital marketing capabilities, including SEO, paid media, content, web, and social.

• Identify prospect needs, priorities, and potential fit through effective discovery conversations.

• Book qualified discovery meetings directly onto the CEO's calendar.

• Consistently meet weekly and monthly meeting-booked targets.

• Focus not only on activity volume, but on generating conversations that can develop into meaningful business opportunities.

CRM & Pipeline Management:

• Manage your daily sales workflow inside HubSpot.

• Keep lead statuses, notes, activities, and next steps accurate and up to date.

• Maintain a clean and organized pipeline across approximately 100 new leads each week.

• Ensure leadership has clear visibility into prospect activity and outcomes.

• Hand off booked meetings to the internal nurture team with relevant context, notes, and preparation information.

• Operate independently and remain accountable for your own pipeline without requiring constant oversight.

Outreach Strategy & Optimization:

• Continuously test and refine messaging, outreach cadences, and communication channels.

• Identify which approaches are generating the strongest response and meeting-conversion rates.

• Partner with leadership to surface recurring prospect objections and patterns.

• Flag potential issues related to lead-list quality or targeting.

• Use prospect feedback to help inform future messaging and sales strategy.

• Adapt quickly as new opportunities, tools, and outreach strategies emerge.

Relationship Building & Communication:

• Build rapport quickly with prospects through confident, personable communication.

• Use a persuasive, consultative communication style rather than relying on overly scripted sales conversations.

• Adjust your communication style based on each prospect's needs, motivations, and level of interest.

• Create positive first impressions that reflect the company's brand and approach to client relationships.

• Communicate professionally while maintaining a natural, engaging, and approachable presence.

ABOUT YOU

• +2 years of experience in sales, SDR, BDR, appointment setting, outbound prospecting, or a similar business development role.

• Strong phone presence with confidence handling cold calls, building rapport quickly, and navigating objections in real time.

• Working knowledge of digital marketing services, including SEO, paid media, content, web, and social media.

• Strong written communication skills with the ability to create clear, engaging, and effective outreach.

• Experience working with HubSpot or a comparable CRM to manage lead activity, notes, statuses, and next steps.

• Comfortable using LinkedIn, email outreach platforms, and AI-powered prospecting tools as part of a daily sales workflow.

• Strong organizational skills with the ability to manage a high-volume pipeline of approximately 100 leads per week.

• Outgoing, persuasive, and people-oriented communication style.

• Strong ability to build relationships, influence others, and create engagement through natural warmth and enthusiasm.

• Comfortable working in a fast-paced, results-oriented environment with clear weekly and monthly targets.

• Strong commitment to teamwork, integrity, and confidentiality when handling company and client information.

NICE TO HAVE

• Previous experience selling agency, marketing, or B2B services.

• Experience working within a digital marketing agency or similar client-services environment.

• Familiarity with sales engagement platforms such as Apollo, Outreach, Salesloft, or similar tools.

• Experience using AI tools such as ChatGPT, Claude, Clay, or similar platforms for prospect research and outreach personalization.

• Experience building and optimizing multi-touch outbound sales cadences.

• Strong familiarity with HubSpot and CRM-driven sales workflows.

• Experience testing outreach messaging, channels, and cadences based on conversion performance.

• Experience identifying recurring objections, lead-quality issues, and patterns that can help improve sales messaging.

• Experience managing high-volume outbound prospecting while maintaining accurate CRM documentation.

• Interest in growing into appointment handling or a full-cycle sales role as the business scales.

WHY YOU’LL LOVE IT

• Play a direct role in growth: You'll be responsible for creating the conversations that fuel the company's pipeline and turn into future partnerships.

• Own your pipeline: You'll have the autonomy to manage your outreach, follow-ups, and day-to-day sales activity without constant oversight.

• Experiment and improve: You'll be encouraged to test new messaging, cadences, channels, and AI-powered prospecting approaches to discover what works.

• Work directly with leadership: The meetings you generate will connect prospects directly with the CEO, giving your work clear visibility and business impact.

• Build meaningful relationships: This role is centered around people, conversations, persuasion, and creating genuine connections with prospective clients.

• Work in a dynamic environment: You'll have variety, clear goals, a fast pace, and plenty of opportunities to take initiative.

• Potential for career growth: As the company scales, strong performers may have the opportunity to expand into appointment handling or a full-cycle sales role. This progression isn't required, but it's available for someone who wants to grow in that direction.