Product Marketing Manager, Monetization

About Bask Health

Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.

Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

We're an entrepreneurial, product-focused team that values ownership, technical excellence, and building software that solves real problems. Our teams work closely across product, engineering, customer success, sales, and company leadership to bring new capabilities to market and continuously improve the platform.

At Bask, product marketing plays an important role in connecting what we build with the businesses that use it. We value clear communication, a strong understanding of our customers, and the ability to turn complex product capabilities into practical value.

About the Role

We're looking for a Product Marketing Manager, Monetization to develop product positioning, support go-to-market initiatives, and help customers understand Bask Health's billing, subscription, payment-related, and monetization capabilities.

Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform connects patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.

As a Product Marketing Manager, you'll help communicate how Bask Health's monetization capabilities support the commercial operations of businesses using our platform.

You'll work closely with product managers, engineers, finance stakeholders, sales, customer success, and company leadership to translate complex billing and monetization functionality into clear customer-facing messaging.

This role requires someone who understands how SaaS businesses evaluate billing and subscription software and can explain the practical value of different monetization capabilities.

You'll develop messaging for subscription management, billing workflows, payment-related functionality, and other revenue-supporting platform features.

You'll help prospective customers understand how Bask Health supports the operational requirements involved in selling products and services through a telehealth business.

You'll also support messaging for new monetization features and improvements as they are introduced.

A major part of this role will involve explaining technical and financial software functionality in a way that is accurate, accessible, and relevant to business owners.

You'll collaborate with product teams to understand how monetization features work, which customer problems they solve, and how they should be communicated.

You'll work with engineering and finance stakeholders to validate technical details and ensure product marketing materials accurately describe available capabilities.

You'll help coordinate product launches, prepare launch briefs, and ensure customer-facing teams understand new functionality.

You'll develop product overviews, sales presentations, feature descriptions, launch materials, website content, and customer education resources.

You'll partner with sales teams to understand the questions customers ask about subscription models, billing functionality, payment workflows, and monetization capabilities.

You'll use that feedback to improve product messaging and create materials that address common customer questions and objections.

You'll also collaborate with customer success teams to support onboarding, feature education, and adoption of monetization-related capabilities.

You'll conduct customer research to understand how businesses evaluate monetization software and what billing or subscription challenges influence their decisions.

You'll research competing billing platforms, subscription management tools, payment-related SaaS products, and merchant enablement solutions to identify opportunities for differentiation.

You'll help develop messaging that connects Bask Health's monetization capabilities with the broader merchant platform and customer experience.

You'll support communications for product changes that affect billing or monetization workflows, coordinating with relevant stakeholders to ensure customers receive clear information.

You'll help maintain consistent product terminology across marketing materials, sales resources, and customer communications.

You'll support the measurement of product marketing effectiveness through launch outcomes, customer feedback, feature adoption, and relevant commercial indicators.

This role focuses on marketing and communicating monetization products. You'll collaborate with the teams responsible for pricing, billing operations, and commercial agreements, but you won't be responsible for administering customer contracts or independently setting pricing policies.

We're looking for someone who is organized, commercially minded, comfortable working with technical and financial stakeholders, and able to take ownership of product marketing projects from planning through execution.

What You'll Do

• Develop positioning and messaging for Bask Health's monetization capabilities.
• Translate billing, subscription, and payment-related functionality into clear customer benefits.
• Create product messaging frameworks and value propositions.
• Support go-to-market planning for monetization-related features.
• Coordinate product launch activities across internal teams.
• Partner with product managers to understand feature functionality and customer needs.
• Collaborate with engineers to validate technical product information.
• Work with finance and relevant operational stakeholders to ensure accurate product messaging.
• Develop messaging for subscription management and billing workflows.
• Support positioning for payment-related and revenue-supporting platform capabilities.
• Create customer-facing explanations of monetization features and supported use cases.
• Develop product descriptions, feature overviews, and launch materials.
• Conduct customer research to identify billing and monetization challenges.
• Gather customer insights from sales and customer success teams.
• Research competing billing, subscription management, and merchant software platforms.
• Maintain competitive positioning and differentiation materials.
• Develop sales presentations and product enablement resources.
• Create messaging that addresses common customer questions and objections.
• Support website and landing page content for monetization capabilities.
• Partner with relevant marketing teams on product-focused campaigns.
• Collaborate with customer success teams on feature education and adoption initiatives.
• Develop tutorials and educational materials for billing and subscription features.
• Support customer onboarding communications for relevant monetization workflows.
• Coordinate internal reviews of customer-facing billing and payment-related claims.
• Help maintain consistent monetization terminology across communications.
• Track product launch deliverables and coordinate stakeholder feedback.
• Help define and measure product marketing performance indicators.
• Analyze customer feedback and feature adoption trends.
• Recommend improvements to monetization messaging and customer education materials.

Requirements

• 3+ years of professional experience in product marketing, preferably within B2B SaaS, fintech, billing software, subscription management, or related technology companies.
• Experience developing product positioning and messaging.
• Familiarity with go-to-market planning and product launches.
• Strong understanding of B2B SaaS products and customer journeys.
• Familiarity with subscription-based business models and billing concepts.
• Ability to translate technical and commercial software capabilities into clear customer benefits.
• Experience creating product marketing and sales enablement materials.
• Strong written communication and storytelling skills.
• Experience conducting customer or market research.
• Ability to identify customer needs and purchasing motivations.
• Familiarity with competitive research and product differentiation.
• Experience collaborating with product managers.
• Ability to work effectively with engineers and technical stakeholders.
• Experience partnering with sales or customer success teams.
• Strong organizational and project management skills.
• Ability to manage multiple deliverables and deadlines.
• Experience developing customer-facing product materials.
• Familiarity with product onboarding and adoption concepts.
• Ability to incorporate customer feedback into messaging improvements.
• Strong attention to detail and commitment to accurate product communication.
• Comfortable working independently while collaborating across teams.
• Strong analytical thinking and problem-solving skills.
• Ability to communicate billing and monetization concepts to nontechnical audiences.
• Familiarity with product marketing performance metrics.
• Comfortable working in a rapidly evolving software environment.

Nice to Have

• Product marketing experience at a billing, payments, or subscription software company.
• Familiarity with Stripe Billing, Chargebee, Recurly, or similar platforms.
• Understanding of recurring revenue and subscription lifecycle management.
• Experience marketing payment-related SaaS products.
• Familiarity with subscription checkout and payment workflows.
• Experience positioning merchant billing or revenue management tools.
• Understanding of SaaS pricing and packaging concepts.
• Familiarity with usage-based billing models.
• Experience supporting pricing and packaging communications.
• Understanding of customer acquisition, retention, and expansion metrics.
• Experience marketing software to entrepreneurs or small businesses.
• Familiarity with direct-to-consumer and e-commerce business models.
• Experience positioning APIs or technical integrations.
• Understanding of payment processing and billing infrastructure.
• Experience supporting customer onboarding and activation initiatives.
• Familiarity with product-led growth strategies.
• Experience developing product demonstrations and tutorials.
• Experience marketing white-label or embedded software platforms.
• Familiarity with telehealth technology or healthcare commerce.
• Experience working in a growing technology company.