Product Marketing Manager

Description

Join the Team: Spectrio Careers

Spectrio empowers human engagement by creating authentic experiences through content, innovation, and measurable insight that drive growth.

About Spectrio

Spectrio isn’t just a digital signage provider; we are the architects of modern customer experiences. From healthcare to automotive, we empower over 150,000 global locations to transform their physical spaces into dynamic digital destinations.

Headquartered in Tampa, Florida, Spectrio consistently ranks among the fastest-growing and largest companies in the Tampa Bay area. As an 11-time Inc. 5000 honoree and a member of the Tampa Bay Business Journal’s “Fast 50” and “Tampa Bay 200,” we are a proven leader in innovation. Our software consistently receives praise for its features and ease of use on Capterra and G2, earning multiple awards for technology and creative excellence.

For more information, visit www.spectrio.com.

This position is open to external candidates in Florida, North Carolina, or Texas and offers the flexibility of remote work. Internal candidates are also encouraged to apply.

Primary Objective: Reporting to the VP of Marketing, the Product Marketing Manager at Spectrio acts as the critical strategic link between Product Management and Spectrio’s GTM engines. Living "in the pocket" of the product team, you will translate complex hardware, software, and OEM-certified solutions into compelling value propositions, channel partner toolkits, and market-facing collateral. You will oversee solution messaging for direct sales and channel partner networks, continuously monitor the competitive landscape, and elevate the Spectrio brand across key vertical markets.

Responsibilities:

Product & GTM Integration:

• Embed directly within product development cycles to track release roadmaps, technical updates, and OEM partner certifications.
• Establish continuous feedback loops between Product, Sales, and Channel teams to refine product positioning.
• Translate complex technical capabilities into human-centric value stories using Spectrio’s brand voice ("confident authority, instantly human").

Channel & OEM Partner Enablement:

• Develop channel-ready marketing toolkits, co-branded collateral guidelines, product guides, and partner training modules to support indirect growth.
• Package and market OEM-certified solutions to maximize partner ecosystem adoption and reseller engagement.

Vertical & Sub-Brand Strategy:

• Tailor core messaging into distinct value propositions across core verticals, specifically driving market strategy for our automotive sub-brand.
• Ensure strict alignment with Spectrio visual identity standards, leveraging approved terminology across solutions and services.

Competitive Intelligence & Market Analysis:

• Conduct market research to monitor competitive positioning, market dynamics, and third-party platform trends.
• Produce competitive battle cards, win/loss insights, and differentiation matrices for direct and partner sales teams.

Brand Elevation & Content Creation:

• Oversee product launch campaigns and create high-performing sales assets, website copy, and presentations.
• Collaborate with design teams to produce imagery following Spectrio’s Enhanced Reality photography standards and Technical Monoline graphic styles.
• Performance Tracking:
• Define and track KPIs for go-to-market initiatives, channel enablement asset adoption, and product launch success.
• All other duties as assigned

Requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field preferred (or equivalent practical experience).
• 3–5+ years of product marketing experience in SaaS, hardware/software ecosystems, or digital out-of-home platforms.
• Proven track record supporting channel-led GTM strategies, OEM alliance co-marketing, or distributor/reseller enablement.
• Strong technical aptitude with a demonstrated ability to work seamlessly alongside Product Managers and Engineering teams.
• Exceptional writing and storytelling capabilities, able to distill complex technical features into simple, action-oriented messaging.
• Familiarity with modern visual and brand design systems (experience maintaining strict brand, visual, and tone guidelines).

Preferred Qualifications:

• Direct experience in the Digital Signage or Digital Out-of-Home (DOOH) space—either working at a direct industry competitor or managing a digital signage network/business on the client/customer side.
• Hands-on experience or familiarity with Salesforce (SFDC) for campaign tracking, pipeline analysis, or sales enablement resource management.
• Remote setup, with a strong geographic preference for candidates based in North Carolina (NC), Texas (TX), or Florida (FL - Tampa area)

Benefits Built for You

We care for our team members through a holistic benefits package designed to support your health, family, and future:

• Remote Work: We believe great work happens where you feel most inspired, backed by a culture that prioritizes connection, collaboration, and flexibility. 
  • Company-provided monthly internet allowance included. 
• Vacation/Personal Time: Prorated PTO that accrues per pay period after 30 days of employment.
  • < 3 Years of Service: 15 days per year.
  • 3-5 Years of Service: 17 days per year.
  • 5+ Years of Service: 20 days per year.
• Paid Sick Leave: All employees accrue up to 40 hours (5 days) of sick time per year.
• Company Paid Holidays: 10 observed holidays per year
• Medical Insurance: Three plan options (Low HSA, Mid, and High Plans); Dental Insurance: High and Low PPO plan options; and Vision Insurance. 
• Basic Life Insurance: $50,000 policy, 100% employer-paid.
• Short-Term Disability: 100% employer-paid; covers 60% of weekly salary for up to 26 weeks. 
• Voluntary Benefits: Optional purchase of Voluntary Life/AD&D, Long-Term Disability, Accident, Critical Illness, and Hospital Indemnity.
• Pet Benefits Plan 
• Employee Assistance Program (EAP): Confidential 24/7 support

Our Commitment to You

Ready to build the future of digital engagement? At Spectrio, we know that our innovation is only possible because of our people. We are committed to providing a supportive environment where your professional growth is prioritized and your personal well-being is protected. Join us as we continue to redefine the customer experience.

Spectrio offers a wide range of benefits for our team members, including Medical, Dental, Vision, Paid Parental Leave, 401k, HSA, FSA, Dependent Care FSA, Short and Long Term Disability, Life Insurance, EAP, Paid Time Off, Paid Sick Time, Paid Holidays, and Education Reimbursement. 

Spectrio is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, creed, marital status, pregnancy, disability, national origin, sexual orientation, gender identity, veteran status, or any other protected category.