Performance Marketing Manager

Job Summary:
We for looking for a strategic, hands-on growth marketer who understands the complete customer acquisition journey, from the first impression to a closed-won customer.

You should be equally comfortable developing a growth strategy, restructuring a Google Ads account, analyzing conversion data, challenging landing-page performance, and presenting revenue outcomes to leadership.

Key Responsibilities

1. Paid Acquisition & Growth Strategy

• Own the end-to-end paid media strategy across Google Ads, Meta Ads, LinkedIn Ads, and other relevant acquisition channels.
• Develop and execute scalable B2B lead-generation strategies targeting U.S. startups, SMBs, and growing businesses.
• Manage and optimize campaigns across Search, Display, Remarketing, Performance Max, Demand Gen, and paid social.
• Build channel-specific acquisition strategies based on audience intent, industry, service offering, and customer economics.
• Identify new acquisition opportunities, emerging platforms, and scalable growth channels.
• Develop and manage campaign budgets with a clear focus on ROI, CAC, and revenue contribution.

2. Revenue & Funnel Optimization

• Own the complete marketing funnel: impressions, clicks, landing-page conversions, leads, MQLs, SQLs, opportunities, and closed-won revenue.
• Optimize campaigns for qualified leads and actual customer acquisition rather than vanity metrics.
• Work closely with Sales and Marketing Operations to improve lead quality, conversion rates, and pipeline contribution.
• Identify funnel bottlenecks and recommend improvements across targeting, messaging, offers, landing pages, and conversion journeys.
• Monitor customer acquisition cost, cost per qualified lead, customer lifetime value, ROAS, and marketing-sourced ARR.

3. Experimentation & Conversion Rate Optimization

• Develop a structured experimentation roadmap for paid acquisition.
• Continuously test ad creatives, copy, messaging, audiences, keywords, bidding strategies, landing pages, and offers.
• Lead A/B testing initiatives and use data to determine winning strategies.
• Collaborate with design and content teams to develop high-converting campaign assets.
• Identify opportunities to improve website conversion rates and reduce acquisition costs.

4. Analytics, Attribution & Reporting

• Own performance tracking and reporting across Google Ads, Meta Ads, LinkedIn Ads, GA4, and HubSpot.
• Ensure accurate conversion tracking, UTM governance, attribution, and campaign measurement.
• Build dashboards that connect advertising investment to qualified pipeline, closed deals, and revenue.
• Analyze performance by channel, campaign, audience, keyword, industry, and service line.
• Present actionable insights, performance trends, and optimization recommendations to marketing leadership.
• Make data-backed budget allocation decisions based on actual business outcomes.

5. Collaboration & Leadership

• Work closely with SEO, Content, Product Marketing, Marketing Operations, Design, and Sales.
• Translate business objectives into actionable campaign strategies.
• Establish performance marketing processes, testing frameworks, and reporting standards.
• Take ownership of execution while providing strategic direction and accountability.
• Proactively identify problems and opportunities rather than waiting for instructions.

Requirements

• 5+ years of hands-on performance marketing experience, preferably in B2B, SaaS, professional services, or lead-generation businesses.
• Proven experience managing and scaling substantial monthly advertising budgets.
• Advanced expertise in Google Ads, including Search, Display, Performance Max, Demand Gen, and Remarketing.
• Strong hands-on experience with Meta Ads and LinkedIn Ads.
• Excellent understanding of B2B lead-generation funnels and longer sales cycles.
• Strong command of Google Analytics 4, Google Tag Manager, conversion tracking, and attribution.
• Experience working with HubSpot or comparable marketing automation and CRM platforms.
• Strong understanding of landing-page optimization, CRO, audience segmentation, and retargeting.
• Ability to analyze complex performance data and turn insights into growth opportunities.
• Experience managing budgets, forecasting results, and communicating marketing ROI.
• Excellent communication, analytical thinking, and problem-solving skills.

What Will Make You Stand Out

• You have scaled B2B paid acquisition while maintaining or improving lead quality.
• You understand the difference between generating 100 leads and generating 100 leads that turn into revenue.
• You know how to build campaigns around high-intent search demand and create demand through paid social.
• You have experience with account-based marketing and industry-specific acquisition campaigns.
• You can independently audit an advertising account, identify wasted spend, and develop a turnaround strategy.
• You understand how AI is changing paid advertising, audience targeting, creative production, and campaign optimization.
• You are commercially minded and can connect marketing performance to business growth.