LPM Senior Strategist

About LJI

Loyalty Juggernaut (LJI) is a leading B2B SaaS company redefining how enterprises drive customer engagement and loyalty. Our flagship platform, GRAVTY®, enables global brands to transform loyalty programs into measurable, revenue-generating growth engines.

Built as an AI-first, next-generation solution, GRAVTY® empowers organizations to deliver highly personalized, real-time experiences at scale—helping them increase customer lifetime value and deepen brand relationships.

Headquartered in Palo Alto, California, LJI partners with leading enterprises across 16 major industries including airlines, retail, hospitality, financial services and telecommunications powering some of the most innovative loyalty ecosystems worldwide.

Our Global Impact:

• 400+ Million members connected through our platform.
• 100+ Global Brands trust us to drive loyalty and brand devotion.
• 3-Time Winner of “Best Technology Innovation in Loyalty”.
• Global recognitions for Excellence in Loyalty Management under numerous categories.
• Recognised as a ‘Strong performer’ in The Forrester Wave™ Loyalty Platforms, Q4 2025.

Explore more about us at www.lji.io

About the role

We're looking for a senior strategist to be the intellectual engine of our client work. The job essentially has three segments: advise, direct, and interpret. You direct the analysis, interpret what the data actually means, and advise clients on what to do about it - delivered in a way that moves executives to act.

While the Engagement Lead runs the engagement - the workplan, the budget, the coordination - you will own the answer. You are not the project manager; you are the standard-setter, guiding the work at the level of questions, quality, and meaning.

What you'll own

• The analytical agenda - defining the questions worth asking, directing the analysis, and pressure-testing the results before anyone else sees them.
• The interpretation - turning diagnostics and data into a clear point of view on where value is created, where it leaks, and what to do about it.
• The plan - growth roadmaps, business cases, and prioritized recommendations that clients can actually execute.
• The story - executive-grade narratives, presentations, and moments that change how a leadership team thinks about their program.
• The advisory relationship - serving as the senior strategic voice clients turn to when the question is “what should we do?” rather than “when will it be done?”
• Direction of the work - guiding engagement teams on quality, rigor, and analytical direction across concurrent workstreams, without carrying the project management yourself.
• The practice - sharpening LPM's methods, frameworks, and points of view with every engagement, and building the IP the whole team draws on.

What you bring

Analytical & research mastery

• Advanced fluency with AI-assisted research and analysis - you use AI tools as a force multiplier for hypothesis generation, synthesis, benchmarking, and drafting, while applying the judgment to know when the machine is wrong.
• Primary research design - you construct member research, executive interviews, and survey instruments that answer the question at hand, and you extract meaning from qualitative and quantitative evidence together.
• Real capability with forecasting models - you build, stress-test, and interpret projections of program performance, member value, and financial impact; you understand assumptions, sensitivities, and confidence, and you never present a number you can't defend.

Financial & commercial rigor

• Deep financial prowess - program P&L, unit economics, LTV, redemption liability, breakage, cost-to-serve, and partner economics are native territory; your recommendations always trace to financial impact.
• Business case mastery - you develop investment cases with the structure and rigor of a top-tier strategy firm: sized opportunities, explicit assumptions, scenario ranges, and payback logic that survives CFO scrutiny.
• The discipline to quantify - you size everything you recommend, distinguish confidence from hope, and prioritize by value rather than volume.

Communication & thought leadership

• Exceptional presentation craft - your decks are arguments, not documentation; each one builds to a decision, and you deliver them with the presence to move a boardroom.
• Thought leadership as a core output - you author points of view, frameworks, and published perspectives that shape how the market thinks about loyalty, and that make clients want to work with us before we ever pitch.
• Writing that does the work - executive summaries, decision papers, and narratives so clear that the recommendation feels inevitable by the final page.

What success looks like

• Your analysis changes decisions - clients reprioritize, invest, and act because of what you showed them.
• Your deliverables set the standard the rest of the practice aims for, and your frameworks get reused across engagements.
• Executives leave your readouts with clarity, not more questions - and the market starts quoting your point of view.

Who you are

• 10+ years in strategy consulting, loyalty, or customer analytics, with deep experience turning complex analysis into executive decisions.
• Analytically fluent - segmentation, cohorts, churn, LTV, propensity, experimentation - you don't run every model, but nothing gets past you.
• An exceptional communicator: your writing is sharp, your presentations land, and your recommendations get adopted.
• A structured strategic thinker who can find the signal in a messy diagnostic and build a plan around it.
• Experienced overseeing project teams and raising the quality of the work around you.
• Intellectually generous - you make the people and the practice around you smarter.

Nice to have

• Loyalty program strategy or economics experience is strongly preferred.
• Background in airline, hospitality, retail, or financial services is a plus.

How we'll know you're right for this

The strongest candidate's best work is the insight itself - the analysis that reframes the problem, the forecast that changes an investment decision, the readout a leadership team still references a year later. They set the standard the rest of the practice aims for; executives leave their readouts with clarity rather than more questions, and the market starts quoting their point of view.