Ecommerce & B2B Business Development Specialist

The primary objective of the role is to increase online and trade revenue through a combination of ecommerce optimisation, customer retention initiatives, data-driven decision-making, and proactive business development activities.

Contract Term

• Initial engagement: Up to 8 hours per week
  
• Work arrangement: Remote
  
• Schedule: Flexible, aligned with commercial priorities and agreed business requirements
  
• Contract type: Independent Contractor
  

Scope of Services

1. Ecommerce Performance Optimisation

The contractor will:

• Analyse ecommerce performance data and customer behaviour.
  
• Identify opportunities to improve website conversion rates.
  
• Recommend and implement initiatives to increase:
  
  • Sales revenue
    
  • Average order value (AOV)
    
  • Repeat customer purchases
    
• Monitor performance outcomes and communicate recommendations.
  

2. Shopify Storefront & Data Management

The contractor will:

• Utilise Shopify to review sales, customer, and product performance data.
  
• Generate and interpret sales and performance reports.
  
• Review customer purchasing journeys and identify areas for improvement.
  
• Support product and merchandising optimisation initiatives.
  

3. Customer Retention & Revenue Growth

The contractor will:

• Respond to and follow up on customer sales enquiries.
  
• Execute upselling and cross-selling opportunities.
  
• Support customer retention activities.
  
• Assist with targeted promotional and sales campaigns to existing customers.
  

4. Email Marketing & Customer Segmentation

The contractor will:

• Manage customer segmentation initiatives using Klaviyo or comparable platforms.
  
• Implement automated customer communication workflows.
  
• Develop and execute targeted email campaigns.
  
• Monitor campaign performance and optimise where required.
  

5. Digital Analytics & Search Performance

The contractor will:

• Analyse data from:
  
  • Google Analytics 4 (GA4)
    
  • Google Search Console
    
  • Shopify reporting tools
    
• Identify opportunities for traffic growth, conversion improvement, and operational efficiency.
  
• Recommend suitable automation, AI tools, and technology enhancements where commercially beneficial.
  

6. B2B Prospecting & Lead Generation

The contractor will:

• Research potential trade and commercial customers, including:
  
  • Interior designers
    
  • Architects
    
  • Hospitality groups
    
  • Hotels
    
  • Serviced apartment operators
    
  • Property developers
    
  • Fit-out and procurement businesses
    
• Build targeted prospect lists and identify decision-makers.
  

7. Commercial Outreach & Relationship Development

The contractor will:

• Conduct outbound prospecting activities through LinkedIn, email, and other approved channels.
  
• Develop relationships with commercial buyers and procurement stakeholders.
  
• Generate qualified opportunities for trade sales and partnership discussions.
  
• Maintain professional and consistent communication with prospects.
  

8. Proposal Development & Pipeline Management

The contractor will:

• Prepare quotations and commercial proposals within approved pricing parameters.
  
• Manage and maintain a structured sales pipeline.
  
• Track opportunity values, stages, timelines, and follow-up actions.
  
• Drive opportunities towards conversion and revenue generation.
  

Deliverables

The contractor will provide:

Weekly Deliverables

• Ecommerce performance review and recommendations.
  
• Sales pipeline update.
  
• Lead generation and outreach activity summary.
  
• Progress report on open opportunities and conversions.
  

Monthly Deliverables

• Ecommerce performance summary.
  
• B2B prospecting and opportunity report.
  
• Email marketing performance report.
  
• Recommendations for revenue growth initiatives.
  
• Summary of completed activities and achieved outcomes.
  

Required Skills & Experience

The contractor should demonstrate:

• Proven ecommerce experience, preferably within a physical products business.
  
• Strong Shopify knowledge or experience with comparable ecommerce platforms.
  
• Experience using CRM, email marketing, and analytics tools.
  
• A history of generating sales growth or acquiring new business.
  
• Strong commercial acumen and revenue-focused decision-making.
  
• Experience with outbound sales and relationship building.
  
• Excellent written and verbal English communication skills.
  
• Ability to work independently with minimal supervision.
  

Preferred Experience

Preference will be given to candidates with:

• Experience in furniture, interiors, lifestyle, or premium consumer goods sectors.
  
• Exposure to hospitality, interior design, or commercial procurement environments.
  
• Hands-on experience with:
  • Klaviyo
    
  • GA4
    
  • Google Search Console
    
  • LinkedIn Sales Prospecting
    
• Knowledge of ecommerce automation and AI-enabled workflows.
  
• Experience establishing trade accounts and managing repeat B2B customers.