Director of Marketing

About Userpilot

Userpilot is a leading product growth platform used by over 1,000 SaaS companies worldwide to drive adoption, engagement, and retention. Our event-based analytics and in-app engagement tools empower product and growth teams to understand user behavior, launch personalized experiences, and accelerate revenue expansion — all without engineering support.

About the Role

We’re looking for an experienced, data-driven Director of Marketing to lead our marketing organization and accelerate pipeline growth across multiple channels. You’ll own Userpilot’s overall marketing strategy — from brand and positioning to demand generation, product marketing, and growth — and ensure our programs translate directly into qualified pipeline and revenue.

This is a high-impact leadership role for a hands-on strategist who thrives at the intersection of PLG and sales-led growth, understands B2B SaaS go-to-market mechanics, and knows how to scale efficient, repeatable acquisition engines.

Key Responsibilities

• Own marketing strategy and pipeline goals: Build and execute the integrated marketing plan that drives predictable growth across inbound, outbound, and partner channels.
• Lead and develop the marketing team: Manage and coach leads across SEO/content, paid acquisition, demand generation, and lifecycle marketing.
• Drive demand generation programs: Oversee ABM, paid channels (Google, LinkedIn), and lifecycle campaigns to expand reach and convert high-intent audiences into SQLs and revenue.
• Strengthen our brand and messaging: Ensure consistent storytelling and positioning across channels, emphasizing our leadership in PLG and product growth analytics.
• Partner cross-functionally: Work closely with Sales, Product, and RevOps to align on ICP, campaign targeting, lead scoring, and pipeline attribution.
• Use data to guide decisions: Track CAC, pipeline contribution, channel ROI, and campaign performance — continuously optimizing for efficiency and growth.
• Scale acquisition experiments: Test and operationalize new growth channels, referral initiatives, and co-marketing partnerships.
• Collaborate on product launches and GTM campaigns: Partner with Product and Product Marketing to plan go-to-market campaigns that drive awareness and adoption.

Required Skills & Experience

• 7+ years of B2B SaaS marketing experience, with at least 3+ years in a leadership or team management role.
• Proven success driving pipeline and revenue growth in a product-led or hybrid GTM environment.
• Deep understanding of SEO/content, paid acquisition, and ABM programs — plus experience managing high-performing specialists in these areas.
• Strong analytical and data-driven mindset, with experience using tools like HubSpot, Google Analytics, Segment, and Looker/BI dashboards.
• Experience partnering closely with Sales and RevOps to align campaigns, pipeline targets, and attribution models.
• Exceptional communication and storytelling skills; able to translate complex product value into clear, compelling narratives.
• Strategic yet hands-on — equally comfortable defining the marketing vision and diving into performance data or campaign ops.

Compensation & Incentives

• Competitive Base Salary
• Quarterly Performance Bonus
• Equity grant with standard vesting

Benefits

• Relocation assistance for qualified candidates (moving expenses, flights, and temporary housing)
• Ongoing learning & development: training budget, certifications, and attendance at industry events and conferences
• Dynamic, high-growth work environment with cross-functional collaboration

Time Off & Leaves

• Paid time off
• Company-wide Winter Break: December 25–January 1
• Paid public holidays
• 14 days of paid sick leave
  
  

Userpilot is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.