Director of Digital Marketing

Dobility - Job Description - Director of Digital Marketing Our team is built on a core set of shared values. We believe in

making a positive impact on the world

We maintain and improve the most reliable, secure, and scalable mobile data collection platform for researchers and professionals working in in-person settings. Through our platform, SurveyCTO, we promote better research and analysis in the world by providing affordable, reliable technology that anyone can use. You can see other examples of organizations we work with on our website.

meeting each team member where they are, including

• Geographically: we have been a fully remote team from day one, so we have a decade of experience collaborating with colleagues and supporting users across time zones and cultures
• Personally: we value diversity and inclusion, and we embrace flexibility in working schedules and styles
• Professionally: we understand that every professional journey is different. We strive to be not only a great place to work, but a great place to have worked; many of our alumni continue to support our mission as mentors, advisors, and consultants.
• Philanthropically: paid time off for volunteering and company-matched donations to charitable organizations

investing in each other's growth and our own

Dobility gives each team member a budget to be used for anything from certifications and classes to paying for books or other learning content. We have worked with a wide range of experienced and talented coaches to mentor team members as they take on new roles and responsibilities.

maintaining our autonomy as an organization

We are founder-owned and bootstrapped, funding our operations entirely through SurveyCTO revenue. We don't build vaporware to impress investors and our success isn't dependent on selling features or capabilities that don't exist. We are free to focus on meeting the needs of our users and our team.

respecting each other and enjoying the time we spend together

We believe in the work that we do, and we also want to enjoy ourselves while we do it!

If these values resonate with you, we want to meet you! Please submit an application and tell us more about yourself!

PLEASE CONSIDER: Research shows that men apply for jobs when they meet an average of 60% of the criteria, yet women and other marginalized groups often apply only if they meet every single requirement. If you believe that you could excel in a role but don't meet all of the criteria, please apply anyway. In a cover letter, tell us about yourself and what you bring to the table. We'd love to explore whether you could be a great fit.

Job Overview

Dobility, the makers of SurveyCTO, is looking for a Director of Digital Marketing to join our team. The primary focus of this role is to manage and lead digital marketing efforts for the SurveyCTO product. This role requires proven success in business-to-business (B2B) digital marketing, including through content, email, events, and search.

SurveyCTO is a robust software platform used in a range of contexts, so the ideal candidate should be comfortable learning new technology and applying it to different use cases.

This role will report directly to Dobility's CEO. For the right candidate, this is a unique opportunity to develop professionally into a Director-level role as our company and marketing organization grows.

This is a full-time, fully-remote position open to candidates from nearly any location. Limited travel (once or twice per quarter) is required.

Reports to: President & CEO

Requirements

Job responsibilities

1. Develop and improve Dobility's digital marketing strategy across channels, including audience segmentation, attribution, and conversion optimization
1. Identify and qualify leads for follow-up outreach by the Sales team, increasing the number of leads generated across all channels
2. Accelerate free trial sign-ups and subscription growth
2. Lead planning, execution, and measurement of digital marketing programs and campaigns, including online advertising, social media, website improvements, and other marketing projects
3. Understand Dobility's industry and users in order to develop targeting and outreach strategies
4. Build and manage relationships with contractors to produce marketing content (designer, copywriter, video editor, etc.)
5. Recommend and prioritize improvements in Dobility's martech stack to enable the broader digital marketing strategy
6. Network with prospective users and industry experts to drive brand awareness and deepen your understanding of the market

Benefits

Benefits include

• fully remote / work from home
• a 401(k) match
• healthcare insurance
• generous PTO
• paid time off for volunteering
• company-matched donations to charitable organizations