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Own the lead-generation business's P&L, unit economics, budgets, and forecasts while optimizing the funnel, lead quality, supplier relationships, and payment models. Build and scale the lead-generation team and operating processes, and improve CRM, analytics, automation, and data quality.
Our client, an innovative US platform for comprehensive property protection against critical threats, from ballistic glazing and shelters to drone detection systems and natural-disaster protection, is seeking a Chief Operating Officer (COO). The COO will optimise the company's LeadGen marketplace, build an efficient funnel and maximise the profit of the existing model.
Responsibilities:
Own the P&L and unit economics of the lead-gen business: margin, CPL, CAC and LTV by vertical and channel, and control of accounts receivable.
Optimise every stage of the funnel, from click to confirmed lead, and set up and run end-to-end analytics together with the CMO.
Build relationships with lead suppliers, partners and traffic sources, control lead quality, and design payment terms and models (CPL, Revenue Share).
Develop budgets and forecasts focused on the operating metrics of the lead-gen business.
Optimise CRM and analytics platforms, automate lead processing and distribution, and control data quality.
Design the structure of the lead-gen team, build operating processes, and scale without losing quality or margin.
Requirements:
5+ years in operations management (B2C performance marketing, marketplace, lead generation or e-commerce) as Head/Director of Operations, GM or COO.
Experience building a business from scratch: creating processes where none exist and scaling them effectively.
Financial literacy: a deep understanding of P&L and lead-generation business models.
A proven track record of building and managing teams of 50+ people.
English: B2–C1 for fluent communication with partners and the team.
Readiness to travel (US, EU, Asia) when needed.
What We offer:
A C-level leadership role with full ownership of the LeadGen marketplace P&L.
A unique product in the security niche on the world's largest market.
Fully remote work, with business trips abroad.
A competitive rate plus a bonus tied directly to P&L results.
Medical insurance compensation, paid vacation and sick leave.
Paid professional courses, conferences and training.
A culture focused on real results, not process, with regular team-building events.
Interested? Send Your CV!
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